Global Ad Solutions Lead

TikTok Inc.; Greater London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

TikTok's Global Business Solutions (GBS) drives revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results. Client needs, market trends, and performance expectations shift constantly, and differently in every market.

We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.

Qualifications

• Experience in client solutions, account management, or digital advertising.
• Proven track record managing multi-format campaigns (branding and performance).
• Strong understanding of ad tracking and attribution tools and data-driven insights.
• Hands-on campaign management experience with setup, monitoring and optimisation.
• Proficient with Excel/Google Sheets and data visualisation tools.
• Fluent written and spoken English for client communication.

Responsibilities

• Act as a trusted advisor for key clients, helping maximise performance across TikTok.
• Lead client relationships end-to-end: onboarding, strategy, execution, and reporting.
• Collaborate with internal teams to support upsells, renewals and growth.
• Analyse campaign performance and provide actionable insights to optimise ROI.
• Conduct regular business reviews and identify opportunities for growth.
• Manage campaign lifecycles, asset delivery, and platform readiness with the execution team.
• Educate clients on new tools, formats and measurement products.
• Partner with Product/Marketing Science/Measurement to scale bespoke solutions.
• Contribute to knowledge sharing and scalable best practices for Client Solutions.

Skills

Account Management

Digital Advertising

Campaign Management

Analytics

Excel/Sheets

English Fluency

Tools

Pixel

Events API/CAPI

MMPs

Job description

TikTok's Global Business Solutions (GBS) drives revenue growth by promoting our advertising solutions, onboarding clients, and running campaigns that deliver measurable results. Client needs, market trends, and performance expectations shift constantly, and differently in every market.

We build strategy accordingly, turning those moving pieces into advertising solutions that work and client partnerships that last.