Global Ad Ops Lead | Programmatic Campaigns & Tech

CamWebDir; United Kingdom; On-site; GBP 71,000 - 106,000; Full time

Job summary

Palo Alto Networks is seeking a strategic Senior Ad Operations Specialist to scale our global ad ops ecosystem. You will optimize processes, provide data-driven insights, and ensure operational excellence across programmatic and direct-buy campaigns using CM360/GAM and other platforms.

The role requires hands-on technical execution, testing, trafficking, and reporting, with a focus on privacy compliance and cross-team collaboration in a high-growth digital marketing environment.

Qualifications

• Bachelor's degree with 5+ years in Ad Operations or Ad Tech
• Expert-level proficiency with CM360 and/or GAM
• Knowledge of HTML/JavaScript, rich media formats, VAST/VPAID, and privacy regs (GDPR, CCPA)

Responsibilities

• Own global daily operations within the Google Ad Server (CM360/GAM), Facebook, and Demandbase
• Lead QA for ad creative (static, rich media, video, third-party tags) to meet specs
• Execute and QA ad serving across publisher sites, manage UTM, Google CLID, and tracking
• Serve as technical liaison to resolve ad-serving, tracking, reporting discrepancies
• Maintain master ad tags and tracking pixels for seamless integration
• Collaborate with 3rd party data providers to ensure precise targeting
• Onboard and setup new ad-tech vendors, ensure integration with ad stack
• Document and implement scalable best practices for trafficking and naming conventions

Skills

Ad Operations

Ad Tech

HTML/JS

Data analysis

Education

Bachelor's degree

Tools

CM360

GAM

DV360

SA360

The Trade Desk

Demandbase

LiveRamp

Google Analytics

Adobe Analytics

Adobe Advertising Cloud

Job description

Palo Alto Networks is seeking a strategic Senior Ad Operations Specialist to scale our global ad ops ecosystem. You will optimize processes, provide data-driven insights, and ensure operational excellence across programmatic and direct-buy campaigns using CM360/GAM and other platforms.

The role requires hands-on technical execution, testing, trafficking, and reporting, with a focus on privacy compliance and cross-team collaboration in a high-growth digital marketing environment.