Global Acquisition & Performance Director

Digital Tonic | Digital, eCommerce & Marketing Recruitment; Bath; On-site; GBP 120,000 - 190,000; Full time

Job summary

Digital Tonic is seeking a Performance Marketing Director to lead our global acquisition strategy across Paid Search, SEO/AIO and Affiliates. You will own the P&L, set investment priorities across channels and markets, and drive profitable growth.

This senior role requires 10+ years in performance marketing, cross-border leadership, and strong stakeholder management. The position is based in Bath with an office requirement and commuting options from Bristol, London, Reading, Swindon, and

Qualifications

• 10+ years in performance or digital marketing at Head of or Director level.
• Experience owning substantial acquisition budgets with P&L responsibility.
• Deep knowledge of Paid Search/SEA, SEO, and Affiliates.
• Ability to evaluate CAC, ROAS/ROI and channel economics.
• Experience leading cross-border teams across multiple markets.
• Strong analytical and senior stakeholder management skills.

Responsibilities

• Lead global acquisition strategy and own blended performance marketing P&L.
• Set investment priorities across channels, brands and international markets.
• Determine where and how acquisition investment should be deployed.
• Lead and develop teams across SEA, SEO/AIO and Affiliates.
• Monitor performance across markets and optimize budget allocation.
• Collaborate with Market Leads, CRM, Brand and onsite trading teams and external agencies.

Skills

Acquisition leadership

Paid Search/SEA

SEO & Affiliates

Channel budgeting

Attribution & incrementality

Stakeholder management

Multi-market experience

Job description

Digital Tonic is seeking a Performance Marketing Director to lead our global acquisition strategy across Paid Search, SEO/AIO and Affiliates. You will own the P&L, set investment priorities across channels and markets, and drive profitable growth.

This senior role requires 10+ years in performance marketing, cross-border leadership, and strong stakeholder management. The position is based in Bath with an office requirement and commuting options from Bristol, London, Reading, Swindon, and