George & GM Manager

ASDA; Watford; Hybrid; GBP 42,000 - 52,000; Full time

Benefits offered by this job

Colleague discount

Discretionary bonus

Electric car scheme

Eye test

Pension

Wellbeing programmes

Inclusion networks

Parental leave

Recognition programme

Discounts across services

Job summary

ASDA, in Watford, is seeking a George and GM Manager to lead George and General Merchandising, driving merchandising excellence, availability, and visual standards. You will own the department, lead a team, and ensure a stylish, seamless shopping experience.

The role requires strong commercial insight, experience in retail, and a passion for developing others, with shifts including weekends and evenings.

Qualifications

• Experience managing or supervising in a retail clothing or general merchandise environment.
• You will lead a department with strong visual presentation and stock management.
• Ability to use data to inform decisions and drive sales.
• Flexibility to work weekends and evenings.

Responsibilities

• Lead and develop your team to deliver warm, helpful, and knowledgeable support to every shopper.
• Create a department that inspires, with engaging displays, seasonal features, and a seamless shopping experience.
• Use data and insight to make smart decisions on stock, layout, and promotions that meet customer needs.
• Collaborate with store leadership to deliver a consistent and high-performing store experience.
• Champion safety, compliance, and operational excellence across your area.

Skills

Brand ambassador

Customer focus

Team leadership

Merchandising

Data-driven decisions

Education

Retail management experience

Tools

Excel

Job description

Job Title

George & GM Manager

Location

Watford

Employment Type

Full time

Contract Type

Fixed Term

Shift Pattern

Work Shift: Days

Hours per Week

45

Salary

Competitive salary plus benefits

Category

Store Management

Closing Date

31 August 2026

At Asda, we want you to find your everything. As our George and GM Manager, you’ll ensure our customers enjoy a stylish, seamless, and satisfying shopping experience. You’ll take ownership of the George and General Merchandising departments, leading a team to deliver brilliant merchandising, availability, and visual standards. You’ll use your commercial insight to drive sales, manage stock, and respond to trends—while creating a positive, inclusive environment where your team can thrive.

What makes a brilliant George and GM Manager:

• Brand ambassador: You’re passionate about fashion and general merchandise, and you bring the George brand to life in-store.

Put the customer first

in everything you do — from product availability to layout and service.

• Lead and develop your team to deliver warm, helpful, and knowledgeable support to every shopper.
• Create a department that inspires, with engaging displays, seasonal features, and a seamless shopping experience.
• Use data and insight to make smart decisions on stock, layout, and promotions that meet customer needs.
• Collaborate with store leadership to deliver a consistent and high-performing store experience.
• Champion safety, compliance, and operational excellence across your area.

What you’ll bring:

• Experience managing or supervising in a retail clothing or general merchandise environment.
• A strong eye for detail and a flair for visual presentation.
• Confidence using data to inform decisions and improve performance.
• A collaborative approach and a passion for developing others.
• Flexibility to work a range of shifts, including weekends and evenings.

Everything you'll love

Alongside a competitive salary, you'll get lots of other great benefits too, including:

• Colleague discount: 15% off your shopping at Asda from day 1 for you and a nominated user

• Discretionary company bonus scheme

• Access to an enhanced electric car scheme

• Free eye test for you and your nominated user

• Discounted rates and special offers on Asda services such as Mobile, Pharmacy, Opticians, Personal Loan, Pet Insurance, Travel Insurance, Travel Money, Tyres, Breakdown Cover

• Stream: access to flexible pay, income tracker, financial coaching, exclusive savings account and much more

• Company pension

• Wellbeing: including 24/7 virtual GP, 24/7 EAP service, as well as access to free counselling, legal, mortgage, cancer and bereavement support

• Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated

• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

• Colleague recognition programme

• Special offers and discounts across a range of services and activities, from airport parking to theme parks and cinemas