General Sales Manager - Motorcycle

Pembrook Resourcing; Christchurch; On-site; GBP 45,000 - 70,000; Full time

Benefits offered by this job

Demo bike use

Car benefit scheme

Health cash plan

Staff discounts

Wellbeing benefits and perks

Occasional Sundays for events

Job summary

Pembrook Resourcing is seeking an experienced General Sales Manager to lead a high-volume motorcycle retail operation in the UK, with a target of 1,000+ new and used motorcycles sold per year and an all-makes centre of 120+ bikes.

You will lead and develop the sales team, drive new business, manage enquiries via CRM, maximise customer retention and upsell parts, clothing and finance products, and partner with Marketing to seize opportunities at events.

Qualifications

• Proven experience in a motorcycle or automotive sales management position.
• Strong leadership and people-management skills.
• Track record of achieving sales targets in a high-volume environment.
• Excellent understanding of CRM and enquiry management.
• Strong commercial awareness with a customer-first approach.
• Ability to motivate, engage and develop a sales team.

Responsibilities

• Leading a high-volume motorcycle sales operation.
• Driving new and used motorcycle sales volumes.
• Achieving and exceeding sales targets and KPIs.
• Managing and developing the sales team.
• Driving enquiry management and CRM performance.
• Maximising customer retention and repeat business.
• Increasing sales of Parts, Clothing and Accessories.
• Driving GAP, Warranty and other finance-related products.
• Monitoring and improving sales performance.
• Working closely with Marketing to maximise opportunities.
• Supporting and attending motorcycle events.
• Maintaining excellent customer service standards.
• Identifying opportunities to improve processes and profitability.

Skills

Strong commercial awareness

Leadership

Sales management

Job description

• Strong commercial awareness

£45,000 Basic + £65,000 - £70,000 OTE

40 Hours Per Week | Saturdays Required | Weekday Day Off

Occasional Sundays for Events

Pembrook Resourcing is looking for an experienced General Sales Manager to lead a high-volume motorcycle retail operation.

This is an exciting opportunity for an experienced motorcycle or automotive sales leader who knows how to drive volume, develop people and deliver an exceptional customer experience.

The Role

As General Sales Manager, you will take responsibility for the overall performance of a busy motorcycle retail operation, with a target of 1,000+ new and used motorcycle sales.

You will also oversee a Used All-Makes Centre with 120+ motorcycles, while leading the sales team and driving commercial performance across the business.

Your Responsibilities Will Include

• Leading a high-volume motorcycle sales operation
• Driving new and used motorcycle sales volumes
• Achieving and exceeding sales targets and KPIs
• Managing and developing the sales team
• Driving enquiry management and CRM performance
• Maximising customer retention and repeat business
• Increasing sales of Parts, Clothing and Accessories
• Driving GAP, Warranty and other finance-related products
• Monitoring and improving sales performance
• Working closely with Marketing to maximise opportunities
• Supporting and attending motorcycle events
• Maintaining excellent customer service standards
• Identifying opportunities to improve processes and profitability

About You

• Proven experience in a motorcycle or automotive sales management position
• Strong leadership and people-management skills
• A proven track record of achieving sales targets
• Excellent understanding of CRM and enquiry management
• Strong commercial awareness
• A genuine passion for motorcycles and the retail environment
• The ability to motivate, engage and develop a sales team
• A customer-first approach
• Excellent communication and organisational skills
• The confidence to lead a high-volume operation

What's on Offer?

• £45,000 Basic Salary
• £65,000 - £70,000 OTE
• 40 hours per week
• Saturdays required + weekday day off
• Demo bike use
• Car benefit scheme
• Health cash plan
• Staff discounts
• Wellbeing benefits and perks
• Occasional Sundays for events

Why Pembrook Resourcing?

At Pembrook, we believe recruitment should feel different.

Smooth. Consistent. Seamless. Easy.

From the first conversation through to starting your new role, we want the experience to be straightforward, positive and completely transparent.

We're open and honest with our candidates, we communicate properly and we genuinely care about finding the right opportunity - not simply filling a vacancy.

We want every candidate to feel looked after, informed and valued throughout the process.

That's the Pembrook way.

Our Values Are Built Around

• Integrity
• Honesty
• Communication
• Efficiency
• Going above expectations
• Putting people first