General Sales Manager

Pembrook Resourcing LTD; Christchurch; On-site; GBP 110,000 - 115,000; Full time

Benefits offered by this job

Demo bike use

Car benefit scheme

Health cash plan

Staff discounts

Job summary

Pembrook Resourcing is seeking an experienced General Sales Manager to lead a high-volume motorcycle retail operation in the United Kingdom. The role covers overseeing a busy sales team, driving 1,000+ new and used motorcycle sales, and managing an 120+ bike Used All-Makes Centre.

The position includes Saturdays, a weekday day off, and occasional Sundays for events. The candidate should demonstrate proven motorcycle or automotive sales leadership, strong CRM usage, and a customer-first approach

Qualifications

• Proven experience in motorcycle or automotive sales management.
• Strong leadership and people-management skills.
• Track record of achieving sales targets.
• Excellent understanding of CRM and enquiry management.
• Customer-focused approach and strong communication.

Responsibilities

• Lead a high-volume motorcycle sales operation.
• Drive new and used motorcycle sales volumes.
• Achieve and exceed sales targets and KPIs.
• Manage and develop the sales team.
• Drive enquiry management and CRM performance.
• Maximise customer retention and repeat business.
• Oversee parts, clothing, and accessories sales and financing products.
• Collaborate with Marketing and attend events.

Skills

Motorcycle sales management

People management

CRM management

Leadership

Sales targets

Customer service

Tools

CRM software

Job description

General Sales Manager - Motorcycle

£45,000 Basic + £65,000 - £70,000 OTE
40 Hours Per Week | Saturdays Required | Weekday Day Off
Occasional Sundays for Events

Pembrook Resourcing is looking for an experienced General Sales Manager to lead a high-volume motorcycle retail operation.

This is an exciting opportunity for an experienced motorcycle or automotive sales leader who knows how to drive volume, develop people and deliver an exceptional customer experience.

The Role

As General Sales Manager, you will take responsibility for the overall performance of a busy motorcycle retail operation, with a target of 1,000+ new and used motorcycle sales.

You will also oversee a Used All-Makes Centre with 120+ motorcycles, while leading the sales team and driving commercial performance across the business.

Your responsibilities will include:

• Leading a high-volume motorcycle sales operation
• Driving new and used motorcycle sales volumes
• Achieving and exceeding sales targets and KPIs
• Managing and developing the sales team
• Driving enquiry management and CRM performance
• Maximising customer retention and repeat business
• Increasing sales of Parts, Clothing and Accessories
• Driving GAP, Warranty and other finance-related products
• Monitoring and improving sales performance
• Working closely with Marketing to maximise opportunities
• Supporting and attending motorcycle events
• Maintaining excellent customer service standards
• Identifying opportunities to improve processes and profitability

About You

We're looking for someone with:

• Proven experience in a motorcycle or automotive sales management position
• Strong leadership and people-management skills
• A proven track record of achieving sales targets
• Excellent understanding of CRM and enquiry management
• Strong commercial awareness
• A genuine passion for motorcycles and the retail environment
• The ability to motivate, engage and develop a sales team
• A customer-first approach
• Excellent communication and organisational skills
• The confidence to lead a high-volume operation

What's on Offer?

• £45,000 Basic Salary
• £65,000 - £70,000 OTE
• 40 hours per week
• Saturdays required + weekday day off
• Demo bike use
• Car benefit scheme
• Health cash plan
• Staff discounts
• Wellbeing benefits and perks
• Occasional Sundays for events

Why Pembrook Resourcing?

At Pembrook, we believe recruitment should feel different.

Smooth. Consistent. Seamless. Easy.

From the first conversation through to starting your new role, we want the experience to be straightforward, positive and completely transparent.

We're open and honest with our candidates, we communicate properly and we genuinely care about finding the right opportunity - not simply filling a vacancy.

Our values are built around:

• Integrity
• Honesty
• Communication
• Efficiency
• Going above expectations
• Putting people first

We want every candidate to feel looked after, informed and valued throughout the process.

That's the Pembrook way.