General Sales Manager

Birchwood Group Ltd.; Christchurch; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Demonstration bikes

Staff purchase scheme

Car Benefit Scheme

Health cash plan

Cycle-to-work scheme

Staff discounts (service and parts)

Employee Assistance Programme

Retail & wellbeing perks

Job summary

Destination Motorcycles Christchurch, Dorset is seeking an experienced General Sales Manager with aftersales experience to lead this fast-paced, high-energy operation. The role requires working Saturdays with a day off in the week and a 40-hour week.

You will run an All-Makes Used Centre with over 120 bikes, drive 450 annual volumes for new sales, and upsell parts, clothing, GAP and warranty products. A CRM strategy will engage the biking community and support a strong team culture.

Qualifications

• Extensive sales leadership experience in fast-paced retail environments.
• Experience in aftersales and parts/warranty processes.
• Proven ability to drive CRM-driven customer engagement.

Responsibilities

• Run and stock an All-Makes Used Centre with over 120 bikes.
• Deliver new volumes and hit annual targets (circa 450).
• Upsell parts, clothing and accessories, plus GAP and warranty products.
• Develop a CRM strategy to foster a loyal biking community.
• Lead with engagement to create an exceptional colleague experience.
• Forge strong relationships with Marketing and events teams.

Skills

Sales leadership

Aftersales experience

CRM strategy

Retail operations

Team leadership

Tools

CRM software

Job description

Our decades old motorcycle division focusses simply on exciting products, customer passion, fun, and high-volume retail sales. Our Dorset supersite is budgeted to sell over 1000 units pa, all to retail customers; in other words, back to basics!

We’re now looking for an experienced General Sales Manager; with some aftersales experience, to lead this fast-paced, high-energy operation.

Our brand line-up includes market leaders such as KTM, Gas Gas, Husqvarna, MV Agusta, and CF Moto. Alongside these, our Used All-Makes Centre is targeted to deliver over 600 retail units per annum.

This is a hands-on, demanding, and fast paced role, but for the right person with the right experience, we offer an exceptional remuneration package reflecting successful delivery of, but not limited to, the following:

• Running and stocking an ‘All-Makes Used’ centre with over 120 bikes
• New volumes and target achievement for circa 450 annually
• Upselling Parts, Clothing and Accessories as well as GAP & warranty products
• A CRM strategy for a biking community with reputation at the heart
• Leadership style of engagement providing an outstanding colleague experience
• A powerful relationship with marketing and support summertime bike events

As a privately-owned company with a £200 million annual turnover, we balance significant investment in digital innovation and modern facilities with a genuine, people-first culture. We don’t just sell bikes; our team is driven, passionate, and dedicated to making every customer feel like part of the Destination Motorcycles family.

Working Hours:

The role requires working on Saturdays, with a day off provided during the week.

Hours: 40 per week. Summer/winter hours may vary.

While we do not trade on Sundays as standard, occasional Sunday attendance may be required for events hosted by Destination Motorcycles.

Holiday:

22 days + additional days in lieu of bank holidays

Benefits:

Competitive salary, use of demonstration bikes, staff purchase scheme, Car Benefit Scheme, health cash plan, cycle-to-work scheme, staff discounts (service and parts), Employee Assistance Programme, and various retail & wellbeing perks.

Ref: VSM-D

Working Hours 40 hours average per week, Summer/winter hours may vary. While we do not trade on Sundays as standard, occasional Sunday attendance may be required for events hosted by Destination Motorcycles.

Location Destination Motorcycles Christchurch, Dorset

Benefits Competitive salary, use of demonstration bikes, staff purchase scheme, Car Benefit Scheme, health cash plan, cycle-to-work scheme, staff discounts (service and parts), Employee Assistance Programme, and various retail & wellbeing perks.

Lottbridge Drove, Eastbourne,
East Sussex, BN23 6PX

Registered in England. Company Reg. No.06510589