General Manager, Mobile Games Studio — Live Ops & Growth

LEGO Digital Play; Greater London; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

LEGO Digital Play seeks a General Manager to build a new mobile game and the team behind it in London. You will own the product from concept through launch to live operations, responsible for player experience and commercial outcomes, while ensuring child safety and brand integrity.

Reporting to the Head of Mobile Studio, you will recruit and lead a cross-functional team, make end-to-end product decisions, and collaborate with external partners. Hybrid work includes three days in-office.

Qualifications

• Must have led a live free-to-play mobile title with P&L or full funnel accountability.
• Proven ability to hire and lead cross-functional game teams across product, design, engineering, art, analytics and live operations.
• Deep free-to-play craft across retention, engagement, economy design and live operations with analytical rigor.
• Ability to own recommendations and know when to stop a title when evidence says so.
• Commitment to child safety and brand stewardship in design and execution.

Responsibilities

• Set the vision and long-term strategy for a new mobile title, owning its direction as the business grows.
• Take the product from early concept through launch and into live operations, proving product-market fit before scaling.
• Recruit, build and lead a cross-functional team and shape its culture as the organization grows.
• Own the P&L, including investment, resourcing and prioritisation decisions.
• Lead creative direction, live operations, player engagement and monetisation for strong experiences and sustainable growth.
• Use player insight, data and commercial judgement to decide when to iterate, invest, scale or stop.
• Work with external development partners where they extend what the team can do.
• Champion child safety and player trust as core design principles.

Skills

Leadership

Cross-functional leadership

Live operations

P&L management

Data-driven decisions

Team building

Monetisation

Recruitment

Job description

LEGO Digital Play seeks a General Manager to build a new mobile game and the team behind it in London. You will own the product from concept through launch to live operations, responsible for player experience and commercial outcomes, while ensuring child safety and brand integrity.

Reporting to the Head of Mobile Studio, you will recruit and lead a cross-functional team, make end-to-end product decisions, and collaborate with external partners. Hybrid work includes three days in-office.