General Manager

Parkdean Resorts; Staveley-in-Cartmel; On-site; GBP 90,000 - 130,000; Full time

Job summary

Parkdean Resorts in the United Kingdom is seeking a General Manager to lead a busy holiday park, overseeing every department and driving commercial performance.

You will shape the park’s strategic direction, deliver exceptional guest experiences, coach a large multi‑disciplinary team, and partner with regional and central teams to hit EBITDA targets. A high‑visibility, weekend‑and‑bank-holiday role with a strong emphasis on safety, compliance and guest satisfaction.

Qualifications

• Senior leadership experience managing large, multi-disciplinary teams.
• Strong cross-functional collaboration across operational and commercial functions.
• Proven financial acumen with experience delivering EBITDA targets.
• Experience in stakeholder management and executive communication.
• Excellent verbal and written communication and influencing skills.

Responsibilities

• Lead all park departments and drive EBITDA targets.
• Ensure compliance with health, safety, GDPR and audits.
• Recruit, onboard and develop Heads of Department.
• Analyse guest feedback and implement service improvements.

Skills

Senior leadership

Cross-functional

Financial acumen

Stakeholder management

Communication skills

Job description

Are you an inspiring leader with the confidence to take full accountability for a large, fast paced holiday park? At Parkdean Resorts, we're searching for a dynamic General Manager to lead one of our incredible parks - overseeing every department, driving commercial performance, and ensuring our guests and owners enjoy unforgettable experiences. This is a high-impact leadership role where you'll shape the strategic direction of your park, deliver exceptional operational standards, and nurture a high performing, engaged team. What you will be doing... Act as an ambassador for our company values, shaping a positive, inclusive culture built on engagement, accountability and high performance. Lead all park departments, including Holiday Home Sales, ensuring commercial strategies align with park objectives and business targets. Ensure full compliance with legal, regulatory, health & safety and GDPR requirements across the park. Manage the park's financial performance, including revenue,
profit margins, budgets, wage control and controllable costs to achieve annual EBITDA targets. Ensure timely completion of actions arising from internal audits, external audits and local authority inspections. Recruit, onboard and develop Heads of Department, in partnership with the central People Team. Lead weekly HOD meetings, regular 1:1s and monthly Health & Safety meetings to ensure collaboration, communication and compliance. Work with HODs to develop and deliver departmental business plans with clear targets, reporting and performance measures. Collaborate with regional and central teams - including HR, H&S, F&B Ops, Finance, and Facilities & Maintenance to maintain high standards across the park. Analyse guest feedback and performance data to shape park-wide experience improvement plans. Work closely with the Owner & Guest Experience team to implement customer service strategies that deliver consistently high standards. Identify and implement strategies to maximise sales
performance and gross profit across all revenue streams. Ensure all guest and owner complaints are handled in line with company policy and resolved effectively. Where relevant, lead monthly Owner Forums to strengthen communication and relationships with Holiday Homeowners. About you... Senior-level leadership experience managing large, multi disciplinary teams. Proven ability to lead across both operational and commercial functions, including sales environments. A leadership style built on culture, engagement, development and accountability. Strong commercial acumen with a track record of delivering financial performance and achieving EBITDA targets. Flexibility to work weekends, evenings and bank holidays as required. Full UK Driving Licence. Excellent communication, negotiation and influencing skills. High IT competence with the ability to work confidently across multiple systems. Strong organisational and planning skills, capable of managing complex workloads and competing priorities.