General Manager

Parkdean Resorts; Kessingland; On-site; GBP 60,000 - 100,000; Full time

Benefits offered by this job

Employee Assistance Programme

Holiday/employee discounts (50% off)

Friends & family discounts (25%)

Team member discount (30%)

Brand partner discounts (Hello Fresh,

local gyms

Job summary

Parkdean Resorts is seeking a Designate General Manager to lead a large holiday park in the UK, overseeing every department and driving commercial performance. You will shape strategy, ensure safety and compliance, and develop a high-performing team across multiple parks within the region.

This role requires senior leadership experience, a strong commercial mindset and the ability to manage complex operations. Flexibility to travel regionally and a full UK driving licence are essential.

Qualifications

• Senior-level leadership experience managing large, multi-disciplinary teams.
• Proven ability to lead across operational and commercial functions, including sales environments.
• Leadership style built on culture, engagement, development and accountability.
• Strong commercial acumen with a track record of delivering financial performance and EBITDA targets.
• Flexibility to work weekends, evenings and bank holidays as required.
• Full UK Driving Licence.
• Excellent communication, negotiation and influencing skills.
• High IT competence with the ability to work confidently across multiple systems.
• Strong organisational and planning skills, capable of managing complex workloads and competing priorities.
• High emotional intelligence, capable of leading through conflict and change.
• A proactive approach to personal and professional development.
• Experience delivering fast-paced, large-scale operational or commercial projects.

Responsibilities

• Act as ambassador for our company values and drive a high-performance culture.
• Lead all park departments and align commercial strategies with park objectives.
• Ensure compliance with health & safety, GDPR, and legal requirements.
• Manage park financial performance including revenue, budgets and controllable costs.
• Recruit, onboard and develop Heads of Department with the central People Team.
• Lead weekly HOD meetings and develop departmental business plans with targets.
• Collaborate with regional and central teams to maintain high standards across the park.
• Drive guest and owner experience improvements based on feedback.
• Travel region with a full UK driving licence and provide leadership wherever needed.

Skills

Senior leadership

Strategic & operational leadership

Commercial acumen

People management

Stakeholder management

Communication

Full UK Driving Licence

Job description

Are you an inspiring leader with the confidence to take full accountability for a large, fast paced holiday park? At Parkdean Resorts, we're searching for a dynamic General Manager to lead one of our incredible parks - overseeing every department, driving commercial performance, and ensuring our guests and owners enjoy unforgettable experiences.

This is a high-impact leadership role where you'll shape the strategic direction of your park, deliver exceptional operational standards, and nurture a high performing, engaged team.

What you will be doing...

• Act as an ambassador for our company values, shaping a positive, inclusive culture built on engagement, accountability and high performance.
• Lead all park departments, including Holiday Home Sales, ensuring commercial strategies align with park objectives and business targets.
• Ensure full compliance with legal, regulatory, health & safety and GDPR requirements across the park.
• Manage the park's financial performance, including revenue, profit margins, budgets, wage control and controllable costs to achieve annual EBITDA targets.
• Ensure timely completion of actions arising from internal audits, external audits and local authority inspections.
• Recruit, onboard and develop Heads of Department, in partnership with the central People Team.
• Lead weekly HOD meetings, regular 1:1s and monthly Health & Safety meetings to ensure collaboration, communication and compliance.
• Work with HODs to develop and deliver departmental business plans with clear targets, reporting and performance measures.
• Collaborate with regional and central teams - including HR, H&S, F&B Ops, Finance, and Facilities & Maintenance to maintain high standards across the park.
• Analyse guest feedback and performance data to shape park-wide experience improvement plans.
• Work closely with the Owner & Guest Experience team to implement customer service strategies that deliver consistently high standards.
• Identify and implement strategies to maximise sales performance and gross profit across all revenue streams.
• Ensure all guest and owner complaints are handled in line with company policy and resolved effectively.
• Where relevant, lead monthly Owner Forums to strengthen communication and relationships with Holiday Homeowners.
• A full UK driving licence and flexibility to travel across the region.

About you...

• Senior-level leadership experience managing large, multi disciplinary teams.
• Proven ability to lead across both operational and commercial functions, including sales environments.
• A leadership style built on culture, engagement, development and accountability.
• Strong commercial acumen with a track record of delivering financial performance and achieving EBITDA targets.
• Flexibility to work weekends, evenings and bank holidays as required.
• Full UK Driving Licence.
• Excellent communication, negotiation and influencing skills.
• High IT competence with the ability to work confidently across multiple systems.
• Strong organisational and planning skills, capable of managing complex workloads and competing priorities.
• High emotional intelligence, capable of leading through conflict and change.
• A proactive approach to personal and professional development.
• Experience delivering fast-paced, large-scale operational or commercial projects.

So, why Parkdean Resorts?

Well, besides the one-of-a-kind team culture, stunning locations across the UK, and the chance to work with the UK's largest holiday park organisation, we can offer:

• The chance to develop your skills and boost your career across our 65 parks - we've got your back when it comes to training!
• You're never on your own with our Employee Assistance Programme! It comes with a 24/7 confidential helpline for counselling and support - because your wellbeing is our top priority.
• A 50% discount for you and a 25% discount for friends and family when booking your holiday with us.
• A team member discount of 30%, available on everything from fabulous food to delicious drinks and even our fun leisure activities.
• Score awesome discounts! From tasty meal kits like Hello Fresh to your favourite local gyms, we've got deals on lots of brands just for you.

We want to be a force for good and caring for our parks, people, and planet is a natural component of the way we do business. We celebrate our people, communities and natural environment, enabling us to enhance the amazing memories we create for many years to come.

Are we the right fit for you?

At Parkdean Resorts, every park is a place to start something great; a place where you can develop your skills, take on new challenges, and thrive alongside a team that supports you every step of the way.

Our parks create meaningful memories for our guests and know that great service is more than a smile - it's understanding the value of every moment. Because it's not just what we do, it's who we are. Join a team that puts heart into every holiday. Be the Heart of the Park.

Parkdean Resorts takes safeguarding seriously therefore background checks including DBS (or equivalent) will be carried out if appropriate.

We want to do all we can to create an environment and recruitment process where people feel safe and comfortable to talk about disability. For any reasonable adjustment requests as part of the recruitment and assessment process, please contact Roisin at [e-mail].

At Parkdean Resorts, we're on the lookout for exceptional leaders to join us as Designate General Manager - a key role in our future General Manager talent pipeline.

As a Designate General Manager, you'll work across multiple parks within your region, building the skills and experience needed to progress into your own General Manager position. You'll play a crucial part in delivering outstanding guest and owner experiences, supporting operational excellence, and driving commercial performance.

This is your opportunity to learn how to run a thriving holiday park from end to end. You'll gain hands‑on experience across every department, develop strong commercial and operational capability, and step into real leadership responsibility from day one.

Flexibility and regional mobility are essential, as you'll provide leadership continuity wherever it's needed most. You'll work closely with General Managers and Regional Directors to support the delivery of park and regional business plans - ensuring strong performance, consistent standards, and exceptional service.

A full UK driving licence is required for this role.