General Manager

TieTalent; Northampton; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

A leading company specializing in heavy-duty equipment is seeking a commercially focused General Manager to drive sales and service in the UK. You will lead a team, manage a significant budget, and develop client relationships across various sectors. This field-based role requires strong leadership and sales experience, ideally within capital equipment manufacturing.

Benefits

Up to £25,000 Bonus + company bonuses and accelerators

Car or Car Allowance

Pension

Private Healthcare including Dental and Optical

Life assurance

Qualifications

• Proven success in a sales/people leadership role, preferably in capital equipment manufacturing.
• Experience across industries like Vehicle Maintenance, Heavy Vehicle, Plant, Truck and Bus, Off Highway, Military, Defence, Tram, or Rail sectors.

Responsibilities

• Lead and develop the UK Sales and Service teams to meet revenue targets.
• Set sales objectives and strategies, motivate the sales team.
• Oversee leadership activities including coaching and performance management.

Skills

Sales

Client Management

Networking

Job description

About

We are looking for a commercially focused General Manager to help move our sales and service offering forward in the UK. You will thrive on developing relationships with customers and improving and mentoring your staff. Based in the Midlands, but traveling throughout the UK, you should have experience in selling capital equipment and maintenance/service contracts.

Salary: £70,000 - £80,000

Benefits:

• Up to £25,000 Bonus + company bonuses and accelerators
• Car or Car Allowance
• Pension
• Private Healthcare including Dental and Optical
• Life assurance

Location: Field-based role with office presence as required; ideally within 2 hours of Northampton. Suitable for candidates in Birmingham, Milton Keynes, Leicester, Luton, Oxford, Peterborough, Watford, Coventry.

Job Description

As our General Manager, reporting to the UK Managing Director, you will replace the retiring General Manager and will oversee a business with a turnover of circa £7m, split between equipment sales and service revenue. You will have 5 direct and 15 indirect reports across the UK.

Key Responsibilities

1. Lead and develop the UK Sales and Service teams to meet revenue targets and align with company goals.
2. Set sales objectives and strategies, motivate the sales team.
3. Oversee leadership activities including coaching, performance management, recruitment, and training.
4. Develop the team of Key Account Managers / National Account Managers.
5. Collaborate with the Aftersales Manager to optimize after-sales and service revenue.
6. Report regularly on sales performance to the Managing Director.
7. Conduct market analysis to stay aware of competition and economic factors influencing revenue.

Person Specification

The ideal candidate will be a sales-focused people manager with a proven track record in developing accounts and influencing individuals. You should be experienced in client management and networking within the industry.

• Proven success in a sales/people leadership role, preferably in capital equipment manufacturing.
• Experience across industries like Vehicle Maintenance, Heavy Vehicle, Plant, Truck and Bus, Off Highway, Military, Defence, Tram, or Rail sectors.
• Presence and gravitas to lead a sales strategy as the face of the business.
• Managed a sales budget of £5-15 million.
• Experience selling alongside service offerings.

The Company

We specialize in designing, manufacturing, selling, installing, and maintaining heavy-duty equipment worldwide. We provide tailored maintenance plans and warranty packages, supported by a dedicated R&D department that develops customer-focused solutions.

Interested?

Please click apply. You will receive an acknowledgment of your application. Wallace Hind Selection, our client, embraces diversity, champions equality, and fosters inclusion. Note: Applications directly to the client will be forwarded to us as our retained recruitment partner.

Nice-to-have Skills

• Sales
• Client Management
• Networking

Work Experience

• General Management
• Sales Manager / Director of Sales

Languages

• English