Gen-AI Creative Lead for AI-First Campaigns

Path (United Kingdom); Greater London; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

Pathdesignrecruitment in London is seeking a Gen-AI Creative who combines creative thinking with curiosity about AI capabilities. This hybrid role focuses on developing innovative campaigns and experiences for major brands, using generative AI not just to speed up work, but to push boundaries.

From live client briefs to rapid proofs of concept, you’ll prototype ideas, collaborate with developers, and help shape how AI can enhance brand storytelling in a fast-moving team.

Qualifications

• Strong background in advertising, design, art direction, digital or related creative discipline.
• Able to develop original AI-native ideas.
• Passion for Gen-AI and emerging technology.
• Solid art direction and quality image/video generation.
• Knowledge of LLMs, image/video generation and prompt engineering.
• Able to prototype ideas quickly.
• Confident presenting and selling creative ideas.
• Entrepreneurial, curious and proactive.
• Comfortable working independently and collaborating with developers/technical teams.
• Comfortable in a rapidly changing tech environment.

Responsibilities

• Develop AI-native creative ideas from client briefs.
• Prototype concepts rapidly to prove feasibility.
• Experiment with new AI models, tools and capabilities.
• Collaborate with developers to integrate AI concepts.
• Ensure AI work is distinctive and brand-appropriate.
• Present concepts to Creative Directors and clients.
• Champion AI across the creative team.

Skills

Creative advertising

AI-native ideas

Art direction

Prompt engineering

Prototype ability

Presentation skills

Entrepreneurial mindset

Independent collaboration

Rapid adaptation

Gen-AI familiarity

Tools

ComfyUI

AI agents

Claude Code

LoRAs

Python APIs

Job description

Pathdesignrecruitment in London is seeking a Gen-AI Creative who combines creative thinking with curiosity about AI capabilities. This hybrid role focuses on developing innovative campaigns and experiences for major brands, using generative AI not just to speed up work, but to push boundaries.

From live client briefs to rapid proofs of concept, you’ll prototype ideas, collaborate with developers, and help shape how AI can enhance brand storytelling in a fast-moving team.