GAIN Performance - Creative Strategist

GAIN; Greater London; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

GAIN is looking for a Creative Strategist to be the engine room of client growth. This role involves owning the creative roadmap for platforms like Meta and TikTok, along with translating consumer behavior insights into impactful strategies. Ideal candidates will not only be strategic thinkers but exceptional writers, capable of balancing brand integrity with high-performance goals. The position offers a hybrid work setup across multiple locations in the UK.

Qualifications

• You aren't just a strategist; you are a writer who understands the nuances of persuasive, digital-first language.
• Proven ability to analyze pain points, motivations, and blockers to inform creative.
• Active observer of internet culture and emerging media trends.

Responsibilities

• Own the end-to-end creative roadmap for Meta, TikTok, YouTube, and emerging platforms.
• Deep-dive into UK customer behaviour to uncover the why behind the buy.
• Act as the connective tissue between branding and performance.

Skills

Writing persuasive, digital-first language

Analyzing pain points

Observing internet culture and media trends

Fluent in Meta/TikTok Ads Manager

Balancing brand integrity with performance goals

Job description

Business Unit: Performance

We help brands show up in the right place, at the right time, to the right people, with data driven campaigns.

Team

Creative Performance

Reporting to

Head of Creative

Location

UK‑based hybrid, with offices in Bournemouth, Bristol, London and Manchester, you can work from either.

ABOUT

GAIN is a creative‑led, insight‑driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress.

We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions.

Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don't just embrace innovation – we engineer it, transforming information into action, and ideas into breakthroughs.

This is where rebel thinking, smart technology, and data‑driven creativity shape the future.

Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience and Performance. Individually, and together, we work to fuel your growth and deliver measurable impact.

THE ROLE

As a Creative Strategist at GAIN, you won't just be supporting clients, you will be the engine room of their growth. You will sit at the vital intersection of data and imagination, bridging the gap between brand storytelling and hard performance metrics.

We need a "scientific creative" who can deep‑dive into UK consumer behaviour to uncover psychological pain points, and then translate those insights into scroll‑stopping copy and scripts. You will own the end‑to‑end strategy for paid social, building structured testing programmes that prove creative is the biggest lever for success.

Responsibilities

• Own the end‑to‑end creative roadmap for Meta, TikTok, YouTube, and emerging platforms.
• Deep‑dive into UK customer behaviour to uncover the why behind the buy. Identify specific pain points, motivations, and purchasing barriers to create strategies grounded in real customer truth.
• Act as the connective tissue between branding and performance, ensuring high‑production aesthetics never come at the expense of conversion.
• Write strategic, persuasive scripts and ad copy. Craft hooks that capture attention and narratives that drive measurable action.
• Identify cultural trends and storytelling angles that keep our clients ahead of the curve.
• Translate complex data into clear, actionable, and inspiring briefs for designers, editors, and UGC creators.
• Partner with Growth and Performance teams to align creative testing with key metrics.
• Present your creative decisions confidently to internal leads and senior client stakeholders.

Requirements

• You aren't just a strategist; you are a writer who understands the nuances of persuasive, digital‑first language.
• Proven ability to analyze pain points, motivations, and blockers to inform creative.
• Active observer of internet culture and emerging media trends.
• Fluent in Meta/TikTok Ads Manager and the alphabet soup of metrics.
• Demonstrated experience balancing brand integrity with performance goals.

Nice to Have

• Experience in UGC/Creator‑led strategy.
• Familiarity with AI‑powered creative tools and testing optimisation platforms.
• Experience with full‑funnel creative (integrating paid and organic social).

Benefits

Benefits vary from country to country but we strive to provide similar benefits across all regions.

How we work

Constant curiosity – we're curious, critical, creative thinkers who get a kick out of finding new ways to look at the world, constantly seeking data, insight, intelligence and inspiration that fuels our thinking.

Pushing boundaries – we don't wait for innovation; we share a relentless drive to engineer it, merging data, technology and creativity to craft bold strategies that drive real impact.

The power of our imagination – creativity guides everything we do. We're not afraid to think big and push our clients out of their creative comfort zone.

Making it happen – we create, we experiment, we go again, giving each other the freedom to fail, collectively pursuing ideas that have the power to change the world.

Putting people first – we never lose sight of humanity, care, and impact. We do what's right, not what's easy, for our people, our clients and the planet.

About GAIN

GAIN is a creative‑led, insight‑driven company that blends data, tech, and creativity to create meaningful impact, with a workforce of 650 people worldwide.

DISCLAIMER

GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

We never request any form of payment or fees from candidates at any stage of the recruitment process. If you are contacted by anyone claiming to represent our company and asking for money or personal financial details, please report it immediately to [e-mail]. All genuine communications will come from Home | GAIN.