Freelance Social Strategist

Brave Bison; Manchester; On-site; GBP 35,000 - 65,000; Full time

Job summary

An established industry player is seeking a strategic thinker to join their dynamic team. In this role, you will leverage your expertise in audience segmentation and performance analysis to craft innovative digital marketing strategies. Collaborating with a diverse group of specialists, you will help clients navigate the complexities of the digital landscape, ensuring their campaigns resonate with target audiences. This is a unique opportunity to work with bold brands and make a significant impact in the ever-evolving world of media and marketing. If you thrive in a fast-paced environment and are eager to drive results, this position is perfect for you.

Qualifications

• 5+ years in strategy or related role, preferably in an agency setting.
• Experience in integrated social/digital campaigns and projects.

Responsibilities

• Deliver outcomes in research, strategy, and measurement for clients.
• Develop social and digital strategies aligned with business goals.

Skills

Audience Segmentation

Strategic Planning

Performance Analysis

Creativity

Collaboration

Communication Skills

Education

Bachelor's Degree in Marketing or Related Field

Tools

GWI

Analytics Tools

Job description

Who are we?

A world where complexity is the only constant demands a new breed of company. Brave Bison is a different beast: a media, marketing and technology company purpose built for the digital era.

Our universe is made up of award-winning business arms Brave Bison Performance, Brave Bison Commerce and SocialChain. And we’re underpinned by our very own social-first media network who deliver monthly views in the billions for some of the biggest channels in sport and entertainment across YouTube, Snap, Meta and TikTok.

We’re a global collective who live and breathe digital, working with some of the boldest brands in the world to capitalise on the complexity that defines the modern marketing landscape.

Our mission

New platforms, new behaviours, new audiences, new trends, new technologies, new regulations—our clients’ worlds get more complex daily. Their agency partnerships shouldn’t. It’s our job to cut through the chaos, make the complex simple and navigate a clear path to growth for them.

That’s why we make it our mission to capitalise on complexity for our clients—by crafting dynamic digital solutions that outpace tomorrow’s challenges.

Our values

We’re a proudly diverse business comprised of deep specialists across social media, digital marketing and technology. Although our skills, backgrounds and beliefs may differ, we are united by four core shared values:

Bold Curiosity. We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients’ worlds and are always hungry to learn more about them, our specialisms and each other.

Connected Clarity. We are focused in our collaboration—joining the right dots between our clients, our partners and our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.

Positive Encouragement. We want to make working with us the best part of someone’s day. We lift one another up, find the fun in the day to day and are committed to ensuring everyone belongs.

Constant Impact. We believe in outcomes over outputs. We’re goal orientated, results driven and data-led. We show up with passion every day. And we’re always honing our craft.

About SocialChain

We are a creator collective designed for a modern world. A team of content creators, community builders, platform natives, tech innovators, and trend starters – perfectly balanced with talented and experienced marketing strategists, comms planners, client leaders and data specialists.

Together, we strengthen our clients’ SocialChain’s by building a stronger connection between people and their brand.

The role

This role is a core part of our strategy community supporting our SocialChain agency brand and plays a key role in developing and executing effective strategies designed to use contemporary and innovative communication approaches (that leverage our social media broader digital marketing capabilities) to create a competitive advantage for our clients.

This role involves understanding audiences, designing social and digital communication plans, analyzing performance metrics, and staying up-to-date with industry developments. It would really suit someone who enjoys working collaboratively and has a blend of creativity, strategic thinking, and analytical skills.

Role Responsibilities:

The role is responsible for delivering outcomes across 3 key areas:

1. Research and Insight
   • Use audience segmentation methods and tools to create distinct audiences based on criteria such as demographic, geographic, psychographic, behavioral, motivational and then develop detailed profiles for each segment, focusing on their social and digital media behaviours and attitudes, specifically understanding how they use social and digital to navigate categories looking at each stage of the customer journey and including intel on characteristics, preferences, needs, motivations, and communication preferences.
   • Audit brands social and digital media presence from a quality and quant perspective taking into account core competitors, emerging competitors and best practice.
   • Keep the team and wider agency updated on industry trends, algorithm changes, and emerging platforms to recommend innovative strategies that align with clients' business objectives.
2. Strategy and Planning
   • Help clients set SMART objectives which align social and digital to their broader business and marketing goals.
   • Develop and execute comprehensive social and digital strategies that use various platforms and techniques to achieve clients' goals and objectives.
   • Create and inform articles and presentations on areas such as: changing media landscape and impact on specific topics.
   • Create and brief strategic platforms which enable and excite creators to deliver fresh campaign concepts.
   • Collaborate with our specialist capability teams (Creators/Performance/Commerce) to help inform and direct:
   • Integrated client comms & experience solutions.
   • Engaging and relevant content calendars, including copy, visuals, and multimedia elements, tailored to each platform and target audience.
   • Brand voice, brand behaviours, and key messages, translating them into compelling social media content.
   • Paid social media advertising campaigns, optimising budgets and targeting to achieve maximum ROI.
   • Research and identify influencers or partners for collaboration opportunities to enhance brand exposure.
3. Measurement and Effectiveness
   • Monitor, analyse, and report on the performance of activity and campaigns using relevant tools and metrics, setting benchmarks and targets, and adjusting strategies based on insights.
   • Provide strategic recommendations for improvements and optimizations based on performance intelligence and industry best practices.
   • Foster and maintain client relationships through regular communication and updates on campaign performance.

Experience: (5 years) in strategy or related role, preferably within an agency setting with examples of previous successful integrated social/digital campaigns and projects.

Role Capabilities:

1. Ability to segment, analyse and profile audiences using tools such as GWI.
2. Ability to research, create and present ‘category landscape’ reports which demonstrate how media is evolving, impacting specific client categories and the opportunities or challenges that presents.
3. Understanding of various social/digital media platforms, their features, and best practices.
4. Proficiency in analytics tools to track, measure, and interpret performance metrics.
5. Knowledge of wider digital marketing approaches, such as SEO and content optimisation would be a plus, as would experience with paid social advertising and knowledge of ad targeting options.

General Capabilities:

1. Strong organisational skills and ability to prioritise tasks effectively.
2. Ability to manage multiple client accounts and work collaboratively in a fast-paced environment.
3. Excellent written and verbal communication skills, with an eye for detail and creativity.