Freelance Medical Audience Growth Specialist

JR United Kingdom; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in AI for health seeks a Freelance Medical Audience Growth Specialist to expand targeted medical audiences, starting with ophthalmology. This strategic role requires deep insights into medical information consumption and expertise in audience development, aiming to build sustainable engagement through trusted channels.

Qualifications

• Proven experience in medical marketing or healthcare audience development.
• Deep understanding of healthcare professionals' engagement in a B2B context.
• Experience working with healthcare media or clinician networks is a plus.

Responsibilities

• Map and execute a targeted outreach strategy to promote reports.
• Identify and engage with Key Opinion Leaders and relevant publications.
• Create a repeatable audience-building system for various specialties.

Skills

Audience Development

Medical Marketing

Healthcare Communications

B2B Engagement

Job description

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Freelance Medical Audience Growth Specialist, London

Client:

Location: London, United Kingdom

Job Category: Other

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EU work permit required: Yes

Job Views: 3

Posted: 06.06.2025

Expiry Date: 21.07.2025

Job Description:

To apply: Send a short note with your application explaining why you are the right fit, otherwise your application will not be read.

Company Description:

Future Medicine AI is an independent publishing platform dedicated to AI in health and life sciences. We provide deep insight and analysis on AI-driven developments, ensuring stakeholders have the information they need to drive innovation and improve patient outcomes.

Role Description:

We are looking for a strategic, execution-focused freelancer to help us build and grow targeted audiences within medical specialties—starting with ophthalmology.

This is not a traditional marketing role.

We’re not looking for someone to run Instagram ads or chase social media trends.

We’re looking for someone who understands how medical specialists—like ophthalmologists—actually consume information, and who knows how to get content in front of them through high-trust channels like:

• Specialty-specific publications
• Medical societies and newsletters
• LinkedIn, Substack, and select professional communities
• Specialist events and conference newsletters
• Hospital or academic network distributions

In this role you will:

• Map out key distribution channels to reach ophthalmologists and relevant industry professionals (pharma, medtech, researchers)
• Build and execute a targeted outreach strategy to promote expert-led reports and grow email subscriber lists
• Identify and engage with Key Opinion Leaders (KOLs), societies, and publications for distribution or endorsement
• Help us create a repeatable audience-building system we can apply to other specialties (e.g., oncology, neurology, cardiology)
• Proven experience in medical marketing, medical communications, or healthcare audience development
• Deep understanding of how to engage with healthcare professionals (HCPs), especially in a B2B or clinical context
• Experience working with healthcare media, pharma/medtech stakeholders, or clinician networks is a plus