- B2B Growth Marketing Lead

Newsflare Limited; London; Hybrid; GBP 50,000 - 60,000; Full time

Job summary

An innovative media tech company is seeking a full-funnel growth marketer to drive demand generation and performance campaigns. This role is pivotal in scaling the user-generated video platform, partnering with sales and content teams to create impactful campaigns. You'll leverage your expertise in B2B marketing, utilizing tools like HubSpot and Google Ads, while optimizing funnels to enhance lead quality and conversion. Join a supportive team where your contributions will shape the future of video monetization in a fast-paced environment. This is a unique opportunity to take ownership and make a significant impact in a growing industry.

Benefits

Competitive salary

Hybrid work model

High-impact role

Supportive team environment

Qualifications

• 5+ years in B2B growth or performance marketing, ideally in startups.
• Strong analytical mindset with a focus on data-driven decisions.

Responsibilities

• Own and execute multi-channel B2B campaigns across various media.
• Build and optimize campaigns to drive MQLs, SQLs, and revenue.

Skills

B2B growth marketing

Performance marketing

LinkedIn Ads

Google Ads

Data analysis

Funnel optimization

Tools

HubSpot

GA4

PostHog

Apollo

Clay

Zoominfo

Job description

Who We Are

At Newsflare, we believe in the power of real stories. Our platform connects everyday filmers with global publishers, TV producers and brands, helping creators share extraordinary moments - and get paid for it. So far, we've paid over $20M to our community and are just starting.

Now, we're doubling down on our B2B growth engine - and we need your help.

Why This Role Matters

We’re entering a critical growth phase. Our UGV (user-generated video) platform is already loved by major publishers and brand marketers, but we want to scale this success.

That’s where you come in.

We're looking for a full-funnel growth marketer to lead demand generation, performance campaigns, and pipeline-building initiatives. You'll partner with sales, content, product and data to build a repeatable growth engine that turns attention into action.

What You’ll Do

• Own and execute multi-channel B2B campaigns across paid, owned, and earned media.

• Build and optimise campaigns across LinkedIn Ads & organic, Google Ads, programmatic, email, and start building out an ABM motion.

• Test new platforms, channels, and formats to drive MQLs, SQLs, and revenue.

• You will use tools like GA4, HubSpot, PostHog to track funnel performance and surface insights.

• Partner with our sales and content teams to align on ICPs, deepen our ICP knowledge, test messaging and campaign creatives and see their impact on conversion.

• Develop landing pages, nurture flows, and build lists. Run A/B tests to see what works.

• You will own the marketing budget and tech stack, and also advise us best-in-class tools we should be using.

• You will own the growth process and lead a cross-functional team to build hypotheses, test, learn and then implement.

What Success Looks Like (First 6 Months)

• You have formed clear hypotheses on our biggest opportunity areas and build a systematic testing approach. We will have had the first big wins and gotten much smarter about our blockers along the funnel.

• You've connected the dots from awareness to conversion & close and built a closed loop system to help us act on relevant insights.

• You’ve improved lead volume and quality and reduced CAC through smarter targeting and messaging.

• You’ve built relevant reporting dashboards to track attribution and campaign ROI.

• You’re seen as the go-to person for growth and audience insights across the team.

About You

• 5+ years in B2B growth or performance marketing—ideally in startups or scaleups.

• Hands-on with LinkedIn Ads, Google Ads, programmatic, retargeting, and Hubspot and cold outbound tools like Apollo, Clay or Zoominfo.

• You think in funnels and know how to move users through them.

• Strong analytical mindset. You use data to test, iterate, and scale.

• Comfortable being both strategic and scrappy. You roll up your sleeves when needed.

• You are excited to work cross-functionally and be a great partner to sales.

• Bonus: Passion for storytelling or the creator economy.

What You’ll Get

• A high-impact, high-ownership role in a fast-growing media tech company.

• Competitive salary of £50k- £60k / year DOE & benefits.

• You will have a key role in the company and will report to the CEO. We envisage the role will be building out a team in due course.

• Hybrid model: 3-days-a-week at our London HQ.

• The chance to shape how user-generated video is monetised effectively at scale.

• A smart, ambitious, and supportive team that’s building something meaningful.

Our Commitment to Inclusion

We’re committed to building a team where everyone feels welcome and supported, regardless of race, gender, age, religion, identity, or background. If you need accommodations during the process, just let us know.