Senior Paid Media Growth Lead

JR United Kingdom; Slough; Remote; GBP 45,000 - 65,000; Full time

Job summary

Tapp is seeking a Paid Media Growth Lead to drive performance marketing in a funded startup. This role involves owning paid acquisition strategies across multiple platforms, working directly with founders, and offers a direct path to senior leadership roles. Ideal for results-driven marketers looking to make a significant impact in a fast-paced environment.

Benefits

Bonus structure with upside

Up to 2% warrants based on performance

Direct impact on growth and strategy

Remote-first team

Growth path to Head of Growth or CMO

Qualifications

• 2–5+ years of experience owning paid media campaigns in B2C, SMB, or DTC.
• Proven results in high ROAS and clear CAC improvements.
• Ability to thrive in ambiguity and take ownership.

Responsibilities

• Set up and scale paid campaigns across Meta, Google, TikTok, and LinkedIn.
• Run A/B tests and track customer sign-ups.
• Report weekly on results and refine strategy.

Skills

Analytical mindset

Performance creative

Deep hands-on knowledge of Meta Ads

Deep hands-on knowledge of Google Ads

Comfortable using AI tools

Job description

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Tapp is on a mission to revolutionize how small food & beverage businesses handle payments. We’re building the first hardwareless POS platform designed from the ground up to serve small merchants - with AI-powered menus, QR code ordering, and tap-on-phone payments, all in one slick and simple product.

Think: Square + Shopify + OpenAI, purpose-built for corner cafés, small shops, and food trucks who’ve been overcharged and underserved for too long. We're backed by capital and a killer product, and we're entering the UK market at the perfect time to scale.

The Role

We’re looking for an execution-driven Paid Media Growth Lead to build and run our performance marketing engine from scratch. This role is about getting things live, learning fast, and driving measurable growth for Tapp.

You’ll take ownership of our paid acquisition across Meta, Google, TikTok, LinkedIn and beyond. You’ll create full-funnel strategies, build and run campaigns, test creatives, implement tracking infrastructure, and iterate based on ROAS, CTR, CAC, and conversion data.

You’ll work directly with the founders. This is a doer’s role with serious strategic impact - and a direct path to Head of Growth or CMO if you nail it.

What You'll Own

• Set up, manage, and scale paid campaigns across Meta, Google, TikTok, and LinkedIn
• Run A/B tests, retargeting flows, and conversion optimization experiments
• Track everything - from ad click to customer sign-up - and build clear attribution
• Work closely with founders on messaging, audience targeting, and landing page testing
• Recommend and implement the analytics stack (Pixel, GA4, tracking tools, etc.)
• Shape creative direction for paid ads (video, static, UGC-style), and either produce or coordinate their creation
• Optimise every step of the funnel: CPC, CTR, CVR, CAC, ROAS
• Iterate quickly: test, measure, adapt - fast and often
• Report on results weekly, and refine strategy based on performance

What We’re Looking For

• 2–5+ years of experience owning paid media campaigns - ideally in B2C, SMB, or DTC settings where you've had to build, learn, and iterate fast
• Proven results: high ROAS, strong CTRs, clear CAC improvements - we’ll ask for real examples
• Deep hands-on knowledge of Meta and Google Ads (TikTok and LinkedIn are a plus)
• Fluent in performance creative: you know how to test messaging, images, and hooks, not just optimize bids
• Analytical mindset - strong on conversion data, attribution, funnel diagnostics
• Startup-ready: you thrive in ambiguity, can create your own workflows, and take ownership from day one
• Comfortable using AI tools (e.g., for copy iteration, creative testing, reporting) - we’re an AI-native team and believe in tools when they make us faster or smarter

What You’ll Get

• Bonus structure with lots of upside
• Up to 2% warrants based on performance
• True ownership over growth in a funded early-stage startup
• A direct line to shaping strategy, brand, and future product development
• Remote-first team with flexibility and trust
• Growth path to Head of Growth or even CMO as you prove your impact

Why Now?

We’re in full go-to-market mode, backed with capital and a product merchants love. Paid media is our #1 growth lever. If you’re a results-driven growth marketer who wants to join early, move fast, and earn upside - this is your role.

Ready to build something with great people and real impact?

Apply now, and show us what you’ve done - not just what you know. We cant wait to hear from you :)