Freelance Creative Writer

TheMinCave; United Kingdom; Remote; GBP 25,000 - 45,000; Full time

Job summary

A strategic branding agency seeks creative writers to develop compelling brand stories. Candidates should demonstrate expertise in storytelling, a passion for writing, and be comfortable collaborating with creative teams. Experience in hospitality, travel, or wellness is preferred as they work on diverse and exciting projects.

Qualifications

• Proficiency in crafting impactful brand narratives and copy.
• Experience in hospitality, food and beverage, health and wellness, or travel is a bonus.
• Ability to work independently and collaboratively with creative teams.

Responsibilities

• Develop brand narratives and identity through strategic writing.
• Apply the tone of voice across various brand touchpoints.
• Collaborate with creative teams to generate innovative storytelling.

Skills

Creative Writing

Storytelling

Collaboration

Job description

ABOUT WITHOUT

Without is a strategic branding agency for tomorrow’s lifestyle brands.From travel, to wellness, to hospitality, our work champions the companies making life healthier, tastier and more rewarding. Founded to drive strategic and creative excellence into our clients’ businesses, Without is expert in its field with Effectiveness Awards to back up our ongoing drive for exceptional client feedback.

Our team is proud of the impact Without has on our clients’ businesses. A deep, strategic understanding combined with a highly creative process leads to the delivery of original work that lives in the real world (not just presentations) – and drives client success, delight and retention.Steady agency growth is underpinned by a team of driven and collaborative colleagues, who are given a degree of authorship unthinkable in larger organisations.

Our team doesn’t prescribe a ‘type’, but we thrive on what we don’t do:

• Without preconceptions:from re-imagining the health club, to making good coffee do good, our team makes a difference by challenging convention.
• Without limits:by committing to strategic, guiding ideas, we’re able to design coherently across the customer experience – from digital journeys to physical environments.
• Without ego:Without is a positive, supportive place to work. We put ideas over ego, welcome atypical experience, and collaborate across teams.

ABOUT THE ROLE

We’re looking for strategically-minded, imagination-fuelled, story-crafting,creative writers to help us make brands that shine. We have a range of exciting projects coming up, and we want to grow our portfolio of talented people to help us create impactful work.

Working closely with our creative teams and Design, Creative and Strategy Directors, you’ll be a great collaborator who loves rolling up your sleeves and getting involved. Be it coming up with headline, brand-level expressions, or more long-form website, guideline or campaign copy, you’ll be a gifted storyteller. Someone intelligent, with great, creative ideas andto whom writing comes both naturally and passionately.

WE’RE LOOKING FOR

Brand Storytelling

• Bringing a brand to life through their verbal identity is of huge importance at Without.We’re all avid writers and readers who believe in investing time and energy in crafting stories that evoke a brand’s difference and personality.
• In early stages of a branding project, this involves exploring different routes for the client – which we do via its positioning, and verbal, visual and behavioural identity. It’s a group effort, with strategists, copywriters, and designers working closely together to tell an impactful story through words, images, and actions.
• You should love rolling up your sleeves and pushing your creativity – we want to see more than justbrand narratives or mantras. Thinkpoems, screenplays, prayers or internal monologues – anythingthat brings an idea to life.
• In addition to creative ideation and finding a voice and story, pushing it and applying it across brand expressions – what would the brand say on a coffee cup, or a keycard, orwhen they’ve run out of milk at the breakfast counter?
• Once the client has chosen a direction, it’s all about honing the brand’s verbal identity in line with their feedback, whilst retaining the essence of its voice.
• With that in mind, whatisits voice? How would you describe it to internal client teams who need to evoke it across the business? Can we speak plainly, but feel inherently unqiue?

Applying the story across brand touchpoints

• After our voice is found, applying it across applications can range from brand manuals, tone of voice guidelines, menus, website copy, newspapers, hoarding, to signage. The list depending on the project.
• Beyond writing the copy, can you stretch your creativity to think of new ways of telling the story? Maybe we don’t talk just about the typical specifications of a property for rent in Corfu, but the smell of the orange tree just outside, or the sound of the cicadas at night when everything else is still.
• Whether it’s long form or short form, you should feel comfortable and equipped with a tone of voice that extends across any brand touchpoint.

ABOUT YOU

• Are passionate about writing.Whether you’re a part-time journalist, author, or bookworm,you know what exceptional writing looks like.
• Love brands, and have worked with a range of them – bonus points if you have experience across hospitality, food and beverage, health and wellness, or travel.
• Are productive and ambitious – with high hopes for your work.
• Are a self-starter who likes to work autonomously, getting your head down and in the flow.
• Likewise, you love collaborating with little ego. Driven by the goal of creating award-winning work with other creative minds

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