Senior Copywriter

James Adams; United Kingdom; Remote; USD 30,000 - 42,000; Full time

Job summary

A fast-growing brand in the betting and gaming industry seeks a Copywriter to shape its voice and create standout copy across various campaigns. This role is pivotal in ensuring the brand connects deeply with its audience through strategic and engaging storytelling.

Benefits

Learning and growth budgets

Healthcare

Pension

Qualifications

• 5+ years experience in creating copy for sports, gaming, or consumer brands.
• Experience with NLP or persuasive copywriting frameworks.
• Ability to adapt tone and style for different channels.

Responsibilities

• Own and evolve the brand’s tone of voice.
• Write sharp, engaging copy across campaigns and platforms.
• Shape live messaging around key moments and manage multiple projects.

Skills

Copywriting

NLP

Persuasive writing

Brand storytelling

Job description

This range is provided by James Adams. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

Direct message the job poster from James Adams

Location: County Dublin but if you are UK based they are happy for you to be remote!

Plus learning and growth budgets, healthcare, pension etc!

Please note you must be UK or based in Ireland and have full UK working rights.

We’re working with a well-established, fast-growing brand in the betting and gaming space. This is a brand new role where you will be the voice of the brand, shaping tone of voice, writing standout copy for major campaigns, and delivering messaging across all channels (digital, retail, sponsorship, product, social and more).

You’ll be right at the heart of a creative, collaborative team, working with brilliant designers and strategists to bring big ideas to life. It’s a chance to make your mark and help shape where the brand goes next.

What you’ll be doing:

• Reporting to the Senior Brand and Partnerships Manager!
• Own and evolve the brand’s tone of voice, making sure it’s consistent, confident and full of personality
• Write sharp, engaging copy across campaigns, web, CRM, social, product and more
• Turn brand strategy into compelling storytelling that connects with audiences
• Shape live messaging around key moments, from major sporting events to product launches
• Work with teams across the business to make sure the brand’s voice lands everywhere it should
• Help refine copy processes and share your craft with the wider team
• Bring fresh ideas, creative energy and a challenger mindset to every project

What we’re looking for:

• 5+ years of experience, creating copy (for sport, gaming, entertainment or fast-paced consumer brands)
• Experience with NLP (neuro-linguistic programming) or persuasive copywriting frameworks.
• You know how to adapt to tone and style for different channels and audiences
• You're used to juggling multiple projects in a fast-moving environment
• You have a strategic eye, you know how to build a brand as well as a headline
• You have a passion/interest within the sport and gaming sector, or curious and keen to get stuck in it!
• Bonus points if you’ve got experience with UX writing, SEO or tracking content performance

If you’re a creative copywriter with a strong brand instinct and love crafting words that drive action, I’d love to hear from you... send me your application now!

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Advertising

• Industries

  Gambling Facilities and Casinos, Marketing Services, and Advertising Services

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