Freelance B2B Copywriter

TN United Kingdom; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An innovative firm is seeking a talented B2B Copywriter to join their dynamic team in a hybrid role. This exciting position involves creating engaging content for leading industry clients, transforming complex ideas into compelling narratives, and collaborating with strategists and designers to bring brand stories to life. With a focus on accuracy and creativity, you will contribute original content ideas across various verticals. The company offers a range of perks including unlimited holiday, a choice of company laptop, and opportunities for charity work, ensuring a fulfilling work environment that values diversity and collaboration.

Benefits

Unlimited holiday (paid annual leave)

Free breakfast in the office

Perkbox - A rewards, perks, and benefits platform

Auto-enrolment pension with up to 8% contribution

Regular socials and team-building sessions

Annual salary review

Choice of company: Apple MacBook Pro or PC

Hybrid office working (flexible)

Charity opportunities within working hours

Qualifications

• 3+ years B2B copywriting experience, ideally in an agency setting.
• Experience writing across formats from social posts to longer-form content.

Responsibilities

• Define and maintain tone of voice guidelines for B2B clients.
• Write channel-specific copy for LinkedIn, X, YouTube, and more.

Skills

B2B Copywriting

Content Creation

Strategic Writing

Social Media Understanding

Creative Collaboration

Editorial Eye

Education

Bachelor's Degree in Marketing, Communications, or related field

Tools

Perkbox

Job description

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We're looking for our next expert B2B Copywriter

You will join our lively team in Great Portland Street in a hybrid role. You will create compelling content for some of the world’s most respected industry leaders.

As a B2B Copywriter at Cubaka, you will be:

1. Tone of Voice Architect: Helping define and maintain distinctive tone of voice guidelines for B2B clients, and delivering compelling copy that reflects them.
2. Strategic (with a flair for words): Writing channel-specific copy for LinkedIn, X, YouTube, and industry-specific platforms. From thought leadership to whitepaper promotions, creating content that speaks directly to business audiences.
3. Insight-Driven Storyteller: Translating technical or complex ideas into clear, engaging, and strategically sound content that resonates with industry professionals and decision-makers.
4. Creative Campaign Collaborator: Partnering with strategists and designers to develop campaign messaging that brings B2B brand stories to life across paid, earned, and owned media.
5. A Stickler for Accuracy: Observing brand guidelines while elevating copy with polish, accuracy, and credible storytelling.
6. Ideas Generator: Contributing original content ideas for clients across multiple verticals – from chemicals to packaging – always looking to push the creative envelope.

You will bring:

1. 3+ years B2B copywriting experience – ideally in an agency setting.
2. Experience writing across formats – from social posts to longer-form content like blog intros, guides, or whitepaper headlines.
3. An understanding of how social works in the B2B space, especially on LinkedIn and X.
4. A strategic brief and shaping it into compelling narratives.
5. Initiative-taking, collaborative approach, and a thoughtful editorial eye.
6. Excitement to shape and evolve the B2B tone of voice for global brands.

And in return, Cubaka offers:

• Unlimited holiday (paid annual leave)
• Free breakfast in the office
• Perkbox - A rewards, perks, and benefits platform
• Auto-enrolment pension (retirement benefit), with up to 8% contribution
• Regular socials and team-building sessions
• Annual salary review, quarterly performance reviews
• Choice of company: Apple MacBook Pro or PC
• Hybrid office working (approx 2 days in the office, 3 days at home - flexible)
• Charity opportunities within working hours

Cubaka, part of the Brandwidth Group, recognises that managing diversity is a continuous process of improvement and not a one-off initiative. We develop and review our diversity strategy annually to support the achievement of business goals, including addressing the diverse needs of our clients.

We take pride in keeping up to date with employment law and best practices in promoting equal opportunities and ensuring a diverse workforce.