Content Copywriter

The London Women's Clinic Ltd.; London; On-site; GBP 35,000 - 45,000; Full time

Job summary

An established industry player in healthcare is seeking a talented Content Copywriter to join their dynamic team in London. This role focuses on creating compelling and empathetic content that resonates with potential patients, enhancing their understanding of fertility and treatment options. The ideal candidate will possess a strong background in copywriting, particularly in health and wellness, with a keen understanding of SEO principles. This is a fantastic opportunity to contribute to meaningful content that supports families in their journey, all within a supportive and inclusive work environment. If you are creative, detail-oriented, and passionate about making a difference, this position is perfect for you.

Benefits

24 days' annual leave

Life assurance

Pension plan

Learning & development opportunities

Nursery scheme

Qualifications

• Proven experience in copywriting, preferably in health or medical topics.
• Fluent in written and spoken English with excellent attention to detail.
• Understanding of SEO principles and ability to simplify scientific topics.

Responsibilities

• Create engaging, accurate content for websites, blogs, and social media.
• Optimize content for SEO and track performance using analytics tools.
• Collaborate with clinicians and marketing teams for factual accuracy.

Skills

Copywriting

SEO Principles

Content Management Systems (WordPress)

Editing and Grammar

Empathetic Writing

Collaboration

Content Strategy

Digital Marketing

Education

Bachelor's Degree

SEO Certification

Tools

SEMrush

Ahrefs

Google Keyword Planner

Google Analytics

Job description

Job Description:

Job information Content Copywriter from the company The London Women's Clinic Ltd.. This latest Content Copywriter job vacancy is located in London WG JQ, United Kingdom. The position is open to candidates with a GCSE qualification. Job vacancies in the Marketing field have been published up to the specified time.

Job Responsibilities:

1. Location: Harley Street
2. About the company:

With a strong regulatory framework, the UK is a global leader in fertility services, ensuring safe handling and tracking of reproductive cells. JD Healthcare, operating at London's Harley Street and London Bridge, is a leading private healthcare provider in the fertility sector, with brands like London Women's Clinic, London Egg Bank, London Sperm Bank, and Kind, helping thousands start families.

3. About the Role:

We seek a creative, detail-oriented, and SEO-savvy copywriter to produce high-quality content supporting our content strategy and organic lead generation. The role involves creating engaging, accurate, and empathetic content for websites, blogs, landing pages, social media, and email campaigns, aiming to increase visibility and build trust with potential patients.

4. Key Responsibilities:

• Write clear, compelling, and empathetic copy explaining fertility and treatment options.
• Optimize content for SEO using relevant keywords and techniques.
• Create blogs, landing pages, FAQs, and patient resources that are informative and accessible.
• Collaborate with clinicians, researchers, and marketing teams to ensure factual accuracy and medical review.
• Develop thought-leadership content for LinkedIn, blogs, and white papers in partnership with fertility and data scientists.
• Translate complex medical and scientific information into patient-friendly language.
• Support marketing campaigns with content for emails, social media, and video scripts.
• Use tools like SEMrush, Ahrefs, or Google Keyword Planner to identify search trends and content gaps.
• Ensure all content aligns with brand voice, accessibility standards, and regulatory guidelines.
• Contribute to the content calendar and maintain a steady flow of new content.
• Track content performance with tools like Google Analytics and suggest improvements.

Qualifications and Skills:

• Proven experience in copywriting, preferably in health, wellness, or medical topics.
• Fluent in written and spoken English.
• Understanding of SEO principles and application.
• Excellent grammar, editing, and attention to detail.
• Experience with long-form content, web copy, and email marketing.
• Ability to simplify scientific topics for a general audience.
• Experience with content management systems like WordPress.
• Familiarity with keyword research tools and SEO best practices.
• Collaborative mindset and ability to work with cross-functional teams.
• Empathetic, patient-first writing approach.

Qualifications:

• Bachelor's degree or equivalent experience.
• Training or certification in SEO, digital marketing, or content strategy (e.g., HubSpot, CIM, Yoast, Google).

Benefits:

• 24 days' annual leave plus public bank holidays (full-time 40-hour week).
• Life assurance, nursery scheme, learning & development opportunities, pension plan.

Equality, Diversity & Inclusion:

We are an Equal Opportunities employer, valuing diversity. Applications are assessed based on experience and suitability.

Additional Information:

• Role requires a DBS check.
• Two professional references needed.
• Final candidates must provide proof of right to work in the UK.

Job Types: Full-time, Permanent

Pay: £35,000.00-£45,000.00 per year

Education: Bachelor's degree required

Experience: 2 years in digital marketing required

Work authorisation: UK required

Work Location: In person

Application deadline: 16/05/2025

Keywords: London jobs

Closed Date: 2025-06-04