FreeBets Manager

JR United Kingdom; Wolverhampton; Remote; GBP 50,000 - 80,000; Full time

Job summary

A leading company in the online gambling sector seeks an experienced Site Manager to enhance Freebets.com’s performance. This role combines content, SEO, and brand management to establish the site as an authoritative resource for sports betting. The ideal candidate will possess leadership skills, a strong track record in driving organic traffic, and a deep understanding of the gambling industry. A supportive, remote-friendly working environment is emphasized, with opportunities for innovation and creativity.

Benefits

Employee Stock Purchase Program

Private healthcare

Flexible remote work

Hardware/software support

Participation in company events

Qualifications

• At least 5 years of senior content or SEO leadership experience.
• Strong track record of organic traffic and conversion growth.
• Proven ability to work across functions with diverse teams.

Responsibilities

• Lead growth strategies for Freebets.com, focusing on content and SEO.
• Build brand authority through high-quality content and effective SEO tactics.
• Coordinate with multiple teams to optimize user experience.

Skills

Leadership

SEO

Content Strategy

Data Analysis

Brand Building

Education

Bachelor’s or master’s degree in marketing, Business, or related fields

Tools

GA4

Search Console

Ahrefs

Semrush

Job description

Social network you want to login/join with:

Gambling.com Group (Nasdaq: GAMB) is a multi-award-winning provider of marketing and sports data services, looking for talented individuals interested in the fast-paced, high-growth online gambling industry. The company operates a portfolio of renowned websites and brands, including Gambling.com, Bookies.com, Casinos.com, BonusFinder.com, and Freebets.com. In the U.S., it manages state-specific sites like NewYorkBets.com, BetCarolina.com, and BetArizona.com, helping consumers find legal gambling options.

Besides marketing, Gambling.com Group offers sports data services via platforms like OddsJam and RotoWire, and B2B services through OpticOdds, providing real-time data, insights, and tools to consumers and partners.

As the first publicly traded online gambling affiliate in the U.S., it has received recognition such as Casino Affiliate of the Year at the 2024 EGR Operator Awards. The company supports a remote-first hybrid work model, with flagship offices in Dublin, Charlotte, and Malta, and satellite offices elsewhere, emphasizing a 'think local, act global' approach. We seek innovative, solution-oriented, and fast-paced thinkers to join our expanding team.

Are you ready to advance your career?

We are seeking an experienced, strategic, and data-driven Site Manager to lead growth for Freebets.com, a leading UK sports betting affiliate website.

This role involves leading content, SEO, and brand strategies to establish Freebets.com as a trusted, authoritative resource among sports bettors. You will collaborate with teams across CRO, Product, Design, PR, Social, and Email to enhance authority, relevance, and conversions.

Responsibilities:

• Define and evolve the site vision and roadmap, enhancing content, SEO, and branding.
• Build the brand into a trusted name through high-quality, expert content.
• Implement scalable international SEO strategies responsive to SERP changes and user intent.
• Make data-driven decisions to grow traffic, engagement, and revenue.
• Coordinate with PR, Social, and Email teams to strengthen brand presence.
• Partner with Product, Design, and CRO teams to optimize user experience and testing.
• Maintain high editorial standards, aligning with Google’s E-E-A-T guidelines, and differentiate through original content.
• Develop monetization strategies, including promotional content and campaigns.
• Lead and mentor a team across editorial, SEO, and content creation.
• Shape the future of a major affiliate brand with global ambitions.
• Work with a team focused on innovation and growth, with autonomy to implement strategies.

Requirements:

• Proven senior content or SEO leadership experience at a top affiliate, publisher, or betting brand.
• Strong brand-building skills and a history of transforming content sites into trusted destinations.
• Successful track record of YoY organic traffic and conversion growth.
• Deep understanding of Google’s organic ecosystem, affiliate models, and content strategies.
• Experience working across functions with commercial, creative, tech, and marketing teams.
• Knowledge of sports and betting audiences, from casual to high-value players.
• Proficiency with data and analytics tools (GA4, Search Console, Ahrefs, Semrush) and translating data into actions.
• Leadership skills with a team-first, results-oriented approach.
• Excellent communication, project management, and multitasking abilities.

Experience & Education:

• Bachelor’s or master’s degree in marketing, Business, or related fields.
• At least 5 years of experience, preferably in gambling, betting, or gaming industries.
• Additional benefits include Employee Stock Purchase Program, private healthcare, flexible remote work, hardware/software support, and participation in company events.