FreeBets Manager

JR United Kingdom; Coventry; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading online gambling company seeks a strategic Site Manager for Freebets.com. This role involves leading content, SEO, and brand strategy to enhance the site's reputation among sports bettors. The manager will collaborate across teams, implement data-driven optimization strategies, and shape the site's growth in a fast-paced, innovative environment.

Benefits

Employee Stock Purchase Program

Comprehensive private healthcare insurance

Flexible remote work environment

Hardware and software support

Participation in company events

Qualifications

• 5+ years of experience in gambling, betting, or gaming industries.
• Proven senior content or SEO leadership experience.
• Strong results in organic traffic and conversion growth.

Responsibilities

• Own and develop the site vision and roadmap for Freebets.com.
• Implement impactful SEO strategies and make data-driven decisions.
• Manage, mentor, and expand a high-performing content production team.

Skills

Content Leadership

SEO Strategy

Data Analysis

Team Management

Communication

Education

Bachelor’s or master’s degree in marketing, Business, or related fields

Tools

GA4

Search Console

Ahrefs

Semrush

Job description

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Gambling.com Group (Nasdaq: GAMB) is a multi-award-winning provider of marketing and sports data services, seeking exceptional talent for the fast-paced, high-growth online gambling industry. The company operates renowned websites and brands, including flagship site Gambling.com and sports betting site Bookies.com, as well as iGaming-focused sites Casinos.com, BonusFinder.com, and UK-centric Freebets.com. In the U.S., it manages state-specific websites such as NewYorkBets.com, BetCarolina.com, and BetArizona.com, connecting consumers with legal gambling options.

Beyond marketing, Gambling.com Group offers sports data services via consumer subscription platforms like OddsJam and RotoWire, and B2B services through OpticOdds, providing real-time data, insights, and technology-driven tools to consumers and enterprise partners.

As the first and only publicly traded online gambling affiliate in the U.S., Gambling.com Group has earned recognition as a leader, including winning Casino Affiliate of the Year at the 2024 EGR Operator Awards. The company embraces a majority remote-first hybrid work model, offering flexibility with some in-office requirements for operational needs. Flagship offices are located in Dublin, Charlotte, and Malta, with satellite offices in Madison, Helsinki, Serbia, and Costa Rica, operating under a "think local, act global" philosophy. We seek innovative, solution-oriented, and fast-paced thinkers to join our expanding team.

Are you ready to advance your career?

We are looking for an experienced, strategic, and data-driven Site Manager to lead the growth of Freebets.com, one of the UK’s most recognized sports betting affiliate websites.

This role involves leading content, SEO, and brand strategy to make Freebets.com a household name among sports bettors and a trusted resource for expert advice. You will collaborate across CRO, Product, Design, PR, Social, and Email teams to enhance authority, relevance, and conversions at all user touchpoints.

Responsibilities:

• Own and develop the site vision and roadmap, enhancing content, SEO, and brand performance.
• Build Freebets.com into a trusted, recognizable brand through thoughtful, expert-led content.
• Implement impactful SEO strategies that scale internationally and adapt to SERP changes and user intent.
• Make data-driven decisions to analyze performance, identify opportunities, and optimize traffic, engagement, and revenue.
• Coordinate with PR, Social, and Email teams to amplify the brand with consistent messaging across channels.
• Partner with Product, Design, and CRO teams to improve user journeys, test ideas, and deliver high-conversion experiences.
• Ensure content quality, trustworthiness, and authority, aligning with Google's E-E-A-T guidelines, and differentiate Freebets.com with original, user-first content.
• Develop monetization strategies, including promotional content, calls-to-action, and campaign planning with commercial teams.
• Manage, mentor, and expand a high-performing editorial, SEO, and content production team.
• Shape the future of a major affiliate brand with strong foundations and global ambitions.
• Join a talented team focused on innovation and growth, with autonomy to implement your strategies.

Requirements:

• Proven senior content or SEO leadership experience at top affiliate, publisher, or betting brand.
• A brand-builder’s mindset with a track record of transforming content sites into trusted destinations.
• Successful record of delivering YoY organic traffic and conversion growth.
• Deep knowledge of Google's organic ecosystem, affiliate models, and effective content strategies.
• Experience working cross-functionally with commercial, creative, tech, and marketing teams.
• Strong understanding of sports and betting audiences, from casual bettors to high-value players.
• Comfort with data tools and analytics platforms (GA4, Search Console, Ahrefs, Semrush) and translating insights into actions.
• Team-oriented, results-driven leadership and mentoring skills.
• Excellent communication, leadership, and project management abilities.
• Ability to manage multiple projects simultaneously.

Experience & Education:

• Bachelor’s or master’s degree in marketing, Business, or related fields.
• 5+ years of experience, preferably in gambling, betting, or gaming industries.
• Employee Stock Purchase Program
• Comprehensive private healthcare insurance
• Flexible remote work environment
• Hardware and software support
• Participation in company events, seasonal parties, and social outings.