FreeBets Manager

JR United Kingdom; Derby; Remote; GBP 45,000 - 70,000; Full time

Job summary

A leading company in the online gambling industry is seeking an experienced Site Manager to enhance Freebets.com. The role involves developing content and SEO strategies to elevate the site as a trusted resource for sports bettors. Candidates should have strong leadership skills and a background in growing traffic and conversions within the gambling sector.

Benefits

Employee Stock Purchase Program

Comprehensive private Healthcare Insurance

Flexible, remote work environment

Provision of hardware and software

Participation in company events and outings

Qualifications

• 5+ years of experience in gambling, betting, or gaming industries preferred.
• Proven track record in content or SEO roles within top affiliate or publisher brands.
• Strong communication and project management abilities.

Responsibilities

• Own and develop the site vision and roadmap for Freebets.com.
• Implement impactful SEO strategies responsive to user intent.
• Lead a high-performing team across editorial, SEO, and content production.

Skills

Leadership

Brand-building

SEO

Content Strategy

Data Analytics

Project Management

Education

Bachelor’s or master’s degree in marketing, Business, or related field

Tools

GA4

Search Console

Ahrefs

Semrush

Job description

Social network you want to login/join with:

Gambling.com Group (Nasdaq: GAMB) is a multi-award-winning provider of marketing and sports data services, seeking exceptional talent for the fast-paced, high-growth online gambling industry. The company operates renowned websites and brands, including flagship site Gambling.com, sports betting site Bookies.com, and iGaming-focused sites Casinos.com, BonusFinder.com, and UK-centric Freebets.com. In the U.S., it manages state-specific websites such as NewYorkBets.com, BetCarolina.com, and BetArizona.com, connecting consumers with legal gambling options.

Besides marketing, Gambling.com Group offers sports data services via consumer platforms like OddsJam and RotoWire, and B2B services through OpticOdds—delivering real-time data, insights, and tools to consumers and partners.

As the only publicly traded online gambling affiliate in the U.S., the group has earned recognition as a leader, winning Casino Affiliate of the Year at the 2024 EGR Operator Awards. It embraces a majority remote-first hybrid work model, with flagship offices in Dublin, Charlotte, and Malta, and satellite offices in Madison, Helsinki, Serbia, and Costa Rica, operating on a "think local, act global" mindset. The company seeks innovative, solution-driven, and fast-paced thinkers to join its growing team.

Are you ready to advance your career?

We are looking for an experienced, strategic, and data-led Site Manager to lead the growth of Freebets.com, one of the UK’s most recognized sports betting affiliate websites.

This role involves leading content, SEO, and brand strategy to make Freebets.com a trusted, household name among sports bettors and a go-to resource for expert advice on betting. You will collaborate across CRO, Product, Design, PR, Social, and Email teams to enhance authority, relevance, and conversions across all touchpoints.

Responsibilities:

• Own and develop the site vision and roadmap, enhancing content, SEO, and branding performance.
• Build Freebets.com into a trusted brand through helpful, expert-driven content experiences.
• Implement impactful SEO strategies adaptable internationally and responsive to SERP changes and user intent.
• Use data to analyze performance, identify opportunities, and adjust tactics to increase traffic, engagement, and revenue.
• Coordinate with PR, Social, and Email teams to amplify brand presence and maintain a consistent voice.
• Collaborate with Product, Design, and CRO teams to improve user journeys, test ideas, and deliver seamless, high-converting experiences.
• Ensure content quality and trustworthiness, adhering to Google’s E-E-A-T guidelines and setting the site apart with original, insightful, user-first content.
• Develop monetization strategies, including promotional content, calls-to-action, and campaign planning with commercial teams.
• Manage, mentor, and expand a high-performing team across editorial, SEO, and content production.
• Shape the future of a major affiliate brand with global ambitions.
• Join a team of specialists focused on innovation and growth, with autonomy to implement strategies and see ideas through.

Requirements:

• Proven leadership in content or SEO roles within top affiliate, publisher, or betting brands.
• Strong brand-building skills with a track record of transforming content sites into trusted destinations.
• Experience delivering YoY growth in organic traffic and conversions.
• Deep understanding of Google's ecosystem, affiliate models, and effective content strategies.
• Ability to work cross-functionally with commercial, creative, tech, and marketing teams.
• Knowledge of sports and betting audiences, from casual to high-intent players.
• Comfort with data tools and analytics platforms (GA4, Search Console, Ahrefs, Semrush, etc.), translating insights into actions.
• Results-oriented leadership with mentoring skills.
• Excellent communication and project management skills.
• Capacity to handle multiple projects simultaneously.

Experience & Education:

• Bachelor’s or master’s degree in marketing, Business, or related field.
• At least 5 years of experience in gambling, betting, or gaming industries preferred.
• Employee Stock Purchase Program
• Comprehensive private Healthcare Insurance
• Flexible, remote work environment
• Provision of hardware and software
• Participation in company events, seasonal parties, and social outings.