FreeBets Manager

JR United Kingdom; Chester; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

A leading online gambling affiliate seeks a Site Manager for Freebets.com to enhance its brand presence. The role involves shaping content and SEO strategies while leading cross-functional teams to boost traffic and conversions. Ideal candidates will possess strong analytical skills and experience in the sports betting industry.

Benefits

Employee Stock Purchase Program

Private healthcare

Flexible remote work options

Hardware and software support

Participation in company events

Qualifications

• 5+ years of experience in content or SEO leadership, preferably in gambling or betting.
• Strong knowledge of sports and betting audiences.
• Proven track record of YoY organic traffic growth.

Responsibilities

• Lead content, SEO, and brand strategy for Freebets.com.
• Implement impactful SEO strategies and make data-driven decisions.
• Manage and mentor a high-performing editorial and SEO team.

Skills

Content Strategy

SEO Leadership

Data Analysis

Project Management

Team Leadership

Communication

Brand Development

Education

Bachelor’s or master’s degree in marketing or related field

Tools

GA4

Search Console

Ahrefs

Semrush

Job description

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Gambling.com Group (Nasdaq: GAMB) is a multi-award-winning provider of marketing and sports data services, looking for exceptional talent interested in the fast-paced, high-growth online gambling industry. The company operates a portfolio of renowned websites and brands, including flagship site Gambling.com and sports betting site Bookies.com, as well as iGaming-focused sites Casinos.com, BonusFinder.com, and UK-centric Freebets.com. In the U.S., the company operates state-specific websites such as NewYorkBets.com, BetCarolina.com, and BetArizona.com, connecting consumers with legal gambling options.

Besides marketing, Gambling.com Group offers sports data services through consumer platforms like OddsJam and RotoWire, and B2B services via OpticOdds, providing real-time data, insights, and technology tools to consumers and partners.

As the first and only publicly traded online gambling affiliate in the U.S., Gambling.com Group has been recognized as a leader, winning Casino Affiliate of the Year at the 2024 EGR Operator Awards. The company embraces a majority remote-first hybrid work model, allowing employees flexibility while supporting collaboration through flagship offices in Dublin, Charlotte, and Malta, and satellite offices in Madison, Helsinki, Serbia, and Costa Rica.

We are seeking innovative, solution-driven, and fast-paced thinkers to join our growing team.

Are you ready to advance your career?

We’re seeking an experienced, strategic, and data-driven Site Manager to lead the growth of Freebets.com, a prominent sports betting affiliate in the UK.

This role involves leading content, SEO, and brand strategy to make Freebets.com a trusted resource for sports bettors. You will work cross-functionally with CRO, Product, Design, PR, Social, and Email teams to enhance authority, relevance, and conversions across all user touchpoints.

Responsibilities:

1. Own and develop the site vision and roadmap, enhancing content, SEO, and branding performance.
2. Build Freebets.com into a trusted and recognizable brand in sports betting through quality, helpful, and expert content.
3. Implement impactful SEO strategies that scale internationally and adapt to SERP and user intent changes.
4. Make data-driven decisions by analyzing performance, identifying opportunities, and adjusting tactics to increase traffic, engagement, and revenue.
5. Collaborate with PR, Social, and Email teams to amplify the brand and maintain a consistent voice across channels.
6. Partner with Product, Design, and CRO teams to improve user journeys, test new ideas, and deliver seamless, high-converting experiences.
7. Ensure all content meets high editorial standards and Google’s E-E-A-T guidelines, setting Freebets.com apart with original and user-focused experiences.
8. Develop monetization strategies, including promotional content, call-to-actions, and campaign planning with commercial teams.
9. Manage, mentor, and grow a high-performing team across editorial, SEO, and content production.
10. Shape the future of a major affiliate brand with strong foundations and global ambitions.
11. Join a team of specialists dedicated to innovation and growth.
12. Work autonomously with support to implement your strategies and ideas.

Requirements:

1. Proven experience in senior content or SEO leadership within top affiliate, publisher, or betting brands.
2. A brand-builder’s mindset with a history of transforming content sites into trusted destinations.
3. Track record of delivering YoY organic traffic and conversion growth.
4. Deep understanding of Google's organic ecosystem, affiliate models, and effective content strategies.
5. Experience working with cross-functional teams across commercial, creative, tech, and marketing areas.
6. Strong knowledge of sports and betting audiences, from casual to high-intent players.
7. Comfort with data tools and analytics platforms (GA4, Search Console, Ahrefs, Semrush, etc.) and translating insights into actions.
8. Leadership skills with a results-driven, team-first approach.
9. Excellent communication, leadership, and project management skills.
10. Ability to manage multiple projects simultaneously.

Experience & Education:

1. Bachelor’s or master’s degree in marketing, Business, or related field.
2. 5+ years of experience, preferably in gambling, betting, or gaming industries.
3. Additional benefits include Employee Stock Purchase Program, private healthcare, flexible remote work options, hardware and software support, and participation in company events.