FreeBets Manager

JR United Kingdom; Brighton; Hybrid; GBP 50,000 - 75,000; Full time

Job summary

A leading company in the online gambling sector is hiring a Site Manager for Freebets.com. This role focuses on content, SEO, and brand strategy to elevate the site as a trusted resource for sports betting. The candidate should possess extensive experience in content leadership and a strong understanding of the gambling industry, alongside a commitment to innovation and growth.

Benefits

Employee Stock Purchase Program

Private Healthcare Insurance

Flexible remote work

Hardware/software support

Social events

Qualifications

• 5+ years in the gambling, betting, or gaming industry preferred.
• Proven senior experience in content or SEO leadership.
• Strong understanding of sports and betting audiences.

Responsibilities

• Define and evolve the site vision and roadmap for performance.
• Build the brand through quality content and SEO strategies.
• Manage and mentor a team across editorial, SEO, and content production.

Skills

Leadership

Content Strategy

SEO Knowledge

Communication

Project Management

Education

Bachelor’s or master’s degree in marketing, Business, or related fields

Tools

GA4

Search Console

Ahrefs

Semrush

Job description

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Gambling.com Group (Nasdaq: GAMB) is a multi-award-winning provider of marketing and sports data services, seeking exceptional talent for the fast-paced online gambling industry. The company operates renowned websites and brands, including Gambling.com, Bookies.com, Casinos.com, BonusFinder.com, and UK-centric Freebets.com. In the U.S., it manages state-specific sites like NewYorkBets.com, BetCarolina.com, and BetArizona.com, connecting consumers with legal gambling options.

Besides marketing, Gambling.com Group offers sports data services via platforms like OddsJam and RotoWire and B2B services through OpticOdds, providing real-time data, insights, and tools to consumers and partners.

As the only publicly traded online gambling affiliate in the U.S., it has received recognition, such as the Casino Affiliate of the Year at the 2024 EGR Operator Awards. The company supports a hybrid remote work model with flagship offices in Dublin, Charlotte, and Malta, plus satellite offices globally. We seek innovative, solution-driven thinkers to join our growing team.

Are you ready to advance your career?

We’re hiring an experienced, strategic, and data-led Site Manager for Freebets.com, a leading sports betting affiliate in the UK.

This role involves leading content, SEO, and brand strategy to make Freebets.com a trusted resource for sports bettors. Collaborate across teams to enhance authority, relevance, and conversions.

Responsibilities:

1. Define and evolve the site vision and roadmap for performance in content, SEO, and branding.
2. Build the brand into a trusted name through quality, helpful, and expert content.
3. Implement scalable international SEO strategies responsive to SERP changes and user intent.
4. Use data to analyze performance, identify opportunities, and adapt tactics to increase traffic, engagement, and revenue.
5. Coordinate with PR, Social, and Email teams to amplify brand presence.
6. Work with Product, Design, and CRO teams to optimize user journeys and testing.
7. Maintain high editorial standards aligned with Google’s E-E-A-T guidelines, offering original, user-focused content.
8. Develop monetization strategies including campaigns and promotional content.
9. Manage and mentor a team across editorial, SEO, and content production.
10. Shape the future of a major affiliate brand with global ambitions.
11. Join a team focused on innovation and growth, with autonomy to implement strategies.

Requirements:

1. Proven senior experience in content or SEO leadership within top affiliate, publisher, or betting brands.
2. A strong brand-building mindset and successful track record in transforming content sites into trusted destinations.
3. Significant YoY organic traffic and conversion growth experience.
4. Deep knowledge of Google’s organic ecosystem, affiliate models, and effective content strategies.
5. Experience working with cross-functional teams across commercial, creative, tech, and marketing areas.
6. Strong understanding of sports and betting audiences.
7. Proficiency with analytics tools like GA4, Search Console, Ahrefs, Semrush, etc., and translating data into actions.
8. Leadership skills with a results-driven, team-first approach.
9. Excellent communication and project management skills.
10. Ability to handle multiple projects simultaneously.

Experience & Education:

1. Bachelor’s or master’s degree in marketing, Business, or related fields.
2. 5+ years in the gambling, betting, or gaming industry preferred.
3. Additional benefits include Employee Stock Purchase Program, private Healthcare Insurance, flexible remote work, hardware/software support, and social events.