Founding GTM, Lead

blankspace; Greater London; On-site; GBP 90,000 - 140,000; Full time

Job summary

blankspace is seeking a GTM lead to drive demand, win clients, and grow them into partners from day one. You will own pre-sales and pilots end-to-end, reinventing top-of-funnel strategies and turning market insights into product direction with the CTO.

The role involves building a community and elevating the brand in the AI space. This founding hire requires deep experience in performance marketing and adtech, an entrepreneurial mindset, and a builder's instinct to make a technical product

Qualifications

• 5+ years in performance marketing, affiliate, GEO or adtech in early-stage startups.
• Agentic-first approach; AI tooling as a selling differentiator.
• Entrepreneurial mindset; ability to make a technical product compelling.

Responsibilities

• Re-invent the top of the funnel with creative demand generation; build, launch, measure and iterate on how we become the obvious choice.
• Bring market learnings into product direction; collaborate with the CTO to maximise product value.
• Own pre-sales and pilots end-to-end; design, run and iterate pilots to convert into partnerships.
• Build and mobilise a community; support and fund the AI profile at industry events and in relevant forums.

Skills

Performance marketing

Affiliate

GEO

Adtech

Job description

We are looking for someone to drive how blankspace creates demand, wins clients, and grows them into partners. Spanning launches, campaigns, and any initiative that pulls the market towards us - plus full ownership of pre-sales and pilots from day one.

As our GTM lead, you’ll help the market see a problem it hasn’t yet named and turn it into demand. All through the story you tell, the pilots you run, and the clients you partner with. blankspace is creating a category, so there is nothing to copy.

We don’t do hierarchy. Our structure is intentionally flat, with influence earned through skill & context. Our codebase is shared rather than siloed, and we move fluidly across priorities as a team.

What you’ll own:

As this is a founding hire, the requirements of the role will vary based on business need and the strengths of the person who is successful. Initially we need someone to:

• Re-invent the top of the funnel. AI has commoditised content creation & automated outreach. To lead a category we have to be impossible to ignore, and creative about how we earn attention. You’ll build, launch, measure and iterate on how we become the obvious choice.
• Bring the market into the building. You’ll turn what you learn on the front line into product direction, working closely with our CTO to maximise the commercial value of our products.
• Own pre-sales and pilots end-to-end. You’ll design, build, run & iterate on each pilot around customer success, so pilots become partnerships, working in partnership with our CEO.
• Build our community. Your network is part of the job. Building a category means getting a community to back the people building it, so we will actively support and fund your profile in the AI community: the main stage at WebSummit, industry podcasts, working groups.

Who you are:

• You’ll have deep domain expertise in performance marketing, affiliate, GEO &/or adtech, understanding in your bones how publishers & advertisers actually transact.
• You’ll have a builder’s instinct. Inventing new ways to reach a market, staying data-driven.
• You’re entrepreneurial. Can make an early-stage technical product compelling to a sceptic.

Must haves

• 5+ years in performance marketing, affiliate, GEO or adtech, ideally inside early-stage startups.
• You work agentic-first. AI tooling isn’t something you’re open to trying, it’s how you sell.