Founding EMEA Marketing Lead

Listen Labs; Greater London; On-site; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Health, medical, dental, vision

Annual Learning Stipend

Annual Wellness Stipend

Monthly AI tools stipend

Private chef lunch/dinner in SF; meal/

London team meal credit

Flexible time off

Equity ownership opportunity

Job summary

Listen Labs is hiring its first dedicated marketer in EMEA to shape how we show up in Europe and drive demand across the UK, Nordics, DACH, France, and beyond. This founding role will sit with our GTM and Post-sale teams as we scale.

You'll own the field and demand engine: conferences, executive dinners, roundtables, webinars, and targeted campaigns, plus regional content and a data-driven growth stack. Senior IC with ownership and hands-on marketing system skills is required.

Qualifications

• Minimum 4 years in B2B SaaS marketing with demand gen or field experience.
• Hands-on with marketing systems and data-driven decision making.
• Experience building regional motions from early stages is a strong plus.
• Knowledge of enterprise sales cycles.

Responsibilities

• Sharpen Listen's story for European buyers, ensuring certifications and data residency.
• Bring the best US programs to the region where appropriate.
• Own the field calendar end to end: conferences, dinners, roundtables.
• Run demand programs around that calendar: ABM campaigns, webinars, nurture, post-event follow-up.
• Create localized content and brand moments for in-region growth.
• Build the regional GTM stack with segmentation, routing, attribution, and dashboards.
• Build Listen's community in EMEA with researchers and marketing leaders.

Skills

Demand generation

Field marketing

B2B SaaS marketing

Marketing automation

Content writing

Paid campaigns

Analytics

CRM

Tools

CRM systems

Marketing automation platforms

Enrichment tools

Attribution software

Job description

TL;DR

We're hiring our first dedicated marketer in EMEA. You'll shape how Listen shows up in Europe and build the demand engine behind it as we scale across the UK, Nordics, DACH France, and beyond.

This is a founding role. You'll be our first marketing hire outside the US, working alongside our rapidly growing EMEA GTM and Post-sale teams to grow the accounts we have and land the next sets. The dominant motion in year one is field and demand: conferences, executive dinners, roundtables, webinars, and targeted campaigns.

You'll pick the rooms, build the programs that fill them, coordinate the follow-up, and wire it all up so we know what's working by the end of each quarter. This is a senior IC role with real ownership.

Min. 4 years in B2B SaaS marketing with real demand gen or field experience, ideally both. Knowledge of enterprise sales cycles required. Hands-on with marketing systems required. Having built a regional or category motion from an early stage is a strong plus.

Background - GTM

Listen Labs is the world's fastest AI research platform, built so every company can understand what their customers want, why, and what to do about it. Our AI conducts in-depth interviews, analyzes conversations, and delivers executive-ready insights in hours, not weeks. Born out of a Harvard research project, Listen is trusted by teams at leading brands like Google, Microsoft, Anthropic, Perplexity, Sweetgreen, Replit, and Nestlé to bring real customer voices into their biggest product, marketing, and growth decisions.

Company highlights:

• World-Class Team: Founded by serial entrepreneurs, former co-founders, and talent from Jane Street, Twitter, Stripe, Rippling, Aff

• Hypergrowth: We're a 90-person team backed by Sequoia, growing from $0 to mid $XXM run-rate in under a year. We move fast, care deeply about craft, and love working with people who take ownership.

• Europe is already working: Several of the world's largest brands run their global research programs on Listen, including across their European teams. EMEA is where we’ll put dedicated weight behind demand that's already there.

What You'll Do

• Sharpen Listen's story for European buyers. We hold the enterprise certifications and data residency commitments this market expects. Your job is making sure that part of the pitch lands.

• Bring the best US programs to the region, and have the judgment to know which ones don't translate.

• Own the field calendar end to end. Which conferences we show up at, what we do there, and the executive dinners and roundtables that put our European customers in a room with our best prospects.

• Run the demand programs around that calendar. Account-based campaigns against named targets, webinars, email nurture, and the follow-up in the four weeks after every event. Partner with our growth team on EMEA-specific paid campaigns

• Create the content and brand moments that carry Listen in-region. Localized case studies, launch videos, blog and newsletter content, founder LinkedIn content, and scrappy brand stunts like a first EMEA OOH campaign.

• Build out the regional engine on top of our existing GTM stack. Segmentation, lists, routing, follow-up sequences, attribution, and a dashboard that tells you and the sales team the truth.

• Build Listen's community in EMEA, bringing European researchers, insights and marketing leaders together around Listen.

Who You Are

• You've worked inside a B2B marketing engine and understand how the parts connect. You can look at a funnel and say where it's leaking.

• You want the version of this job where you build the region and put your name on it.

• You're hands-on with the systems. CRM, marketing automation, enrichment, attribution. You build the campaign yourself rather than waiting for ops.

• You're proactive to the point of impatience. You see the gap and start closing it before anyone assigns it.

• You can create as well as operate. Comfortable writing content and shaping brand moments, and fluent enough in paid to steer it with the growth team

You Might Be a Fit If

• You're excited to build the European presence of one of the fastest-growing AI companies in the world.

• You've been the first marketer in a region before, or you've seen it done and know what you'd do differently.

• You want to set the regional strategy rather than execute a calendar someone else built.

Life at Listen

• Health, covered: Full medical, dental, and vision. FSA/HSA and life insurance are available too.

• Competitive compensation: Backed by world-class investors including Sequoia, Ribbit Capital, Conviction, and Pear VC — we hire the best and treat them accordingly, with meaningful equity ownership.

• Annual Learning Stipend: Books, courses, conferences, coaching, language lessons — almost anything that makes you sharper.

• Annual Wellness Stipend for your health and headspace: Gym memberships, race fees, massages, ergonomic gear, and more.

• Monthly Stipend for AI tools: A dedicated budget for the software and GPU credits that make you faster.

• Fed, daily: A private chef serves lunch and dinner in our SF office; NYC and London teams get daily meal credit.

• Flexible time off: A take-what-you-need vacation policy.

• We celebrate together: Company offsites (Hawaii this Summer!) and events like our annual holiday party — every win is a team win.

• Room to grow: As an early member of the team, you'll own end-to-end processes from scratch and grow alongside the company.