Founding Content Creator & Videographer – VIIA

University of the Arts London; Greater London; Hybrid; GBP 26,000 - 36,000; Full time

Job summary

VIIA is seeking a Founding Content Creator & Videographer to own our social media presence and shape the brand's creative direction. You will develop a short-form content strategy for TikTok, Instagram Reels and YouTube Shorts, and produce founder-led content documenting the journey of building VIIA.

You will plan, film and edit high-quality videos, attend matches for interviews, and manage publishing and performance analysis.

Qualifications

• Proven ability to create engaging short-form content for TikTok, Instagram Reels and YouTube Shorts.
• Strong filming and video editing skills using major editing tools.
• Excellent storytelling and understanding of content performance.
• Ability to plan shoots, concept development and on-camera direction.

Responsibilities

• Develop and execute a short-form content strategy across TikTok, Instagram Reels and YouTube Shorts.
• Generate original ideas, hooks and recurring video series.
• Create founder-led content documenting the journey of building VIIA.
• Plan, film, direct and edit high-quality short-form videos independently.
• Attend football matches for fan interviews and authentic content.
• Manage content scheduling, publishing and performance analysis.
• Monitor growth and refine content based on results.
• Shape VIIA’s creative identity and social media direction.

Skills

Short-form content

TikTok

Instagram Reels

YouTube Shorts

Filming

Video editing

Premiere Pro

DaVinci Resolve

Final Cut Pro

CapCut

Storytelling

Independent projects

Tools

Premiere Pro

DaVinci Resolve

Final Cut Pro

CapCut

Job description

Founding Content Creator & Videographer – VIIA

Hours Approximately 8 flexible freelance days per month (averaging 2 days per week)

VIIA is a UK startup helping football fans share journeys to matches and split fuel costs.

We’re looking for a creative Content Creator & Videographer to take ownership of our social media presence, bringing fresh ideas, creative vision and the ability to turn concepts into engaging content.

You’ll have the freedom to shape VIIA’s creative direction and develop original content, with direct support from the founder, who will be available for filming, brainstorming and hands-on production assistance when needed.

Main Duties:

• Develop and execute a short-form content strategy across TikTok, Instagram Reels and YouTube Shorts.
• Generate original ideas, engaging hooks and recurring video series.
• Create founder-led content documenting the journey of building VIIA.
• Plan, film, direct and edit high-quality short-form videos independently, with production support where needed.
• Attend selected football matches to capture fan interviews, matchday experiences and authentic supporter content.
• Manage content scheduling, publishing and performance analysis.
• Monitor audience growth and engagement, refining content based on results.
• Shape VIIA’s creative identity, storytelling and overall social media direction.
• Initial three-month freelance contract, with potential to extend.
• Approximately 8 flexible production days per month.
• Hybrid working, with filming in London and occasional matchday travel.

We’re looking for someone with creative independence, initiative and a clear vision who is excited to build a brand from the ground up. You’ll have the freedom to lead creatively, with a founder who’s happy to get involved, lend a hand and help bring your ideas to life.

Skills and Experience Required

Essential Skills and Experience:

• Proven ability to create engaging short-form content for TikTok, Instagram Reels and YouTube Shorts.
• Strong filming and video editing skills, using tools such as Premiere Pro, DaVinci Resolve, Final Cut Pro or CapCut.
• Excellent creative instincts, storytelling ability and understanding of what makes content perform.
• Ability to independently develop concepts, plan shoots and produce finished videos.
• Confidence filming and directing people on camera, including interviews and unscripted content.
• Understanding of social media trends, audience engagement and organic growth.
• Strong organisational skills, initiative and ability to manage projects independently.

Desirable Skills and Experience:

• Experience growing social media accounts or producing high-performing organic content.
• Experience with founder-led, documentary-style or personality-driven content.
• Interest in football, startup culture or building emerging brands.
• Photography, motion graphics or graphic design skills.
• Experience analysing social media performance to improve content strategy.

We’re looking for someone with creative vision, independence and the confidence to bring their own ideas to the table.

Formal qualifications aren’t required. We value creativity, proven ability and portfolio quality over academic credentials or traditional work experience.

We are an Equal Opportunities Employer and welcome applicants from diverse backgrounds, regardless of their race, disability, age, sex, gender identity, sexual orientation, religion and belief, marriage and civil partnership, pregnancy and maternity and caring responsibility. We are committed to offering a working environment where everyone is valued and feels appreciated.