Founding Business Development Lead

PACER; Greater London; On-site; GBP 70,000 - 120,000; Full time

Job summary

PACER is seeking a Founding Commercial Lead in London to drive partnerships and revenue in person. You will own the corporate pipeline, meet potential clients at events and within clubs, and convert discussions into signed deals.

You will shape the pitch and pricing, gather customer feedback for product improvements, and have the opportunity to build and lead a sales team as the company grows. This is a founding role with direct founder collaboration.

Qualifications

• Established network and sales experience in B2B/SaaS considered essential.
• Self-starter with ownership and initiative.
• Resilient and motivated to lead early-stage growth.
• Comfortable presenting and negotiating with executives (HR/CHRO).
• 2–5+ years in sales, partnerships or business development; B2B SaaS into HR/wellbeing preferred.

Responsibilities

• Own the corporate pipeline from first conversation to signed deal with HR/People/Wellbeing leads.
• Meet people in London at events, breakfasts, community sessions, clubs and partners.
• Turn network into warm introductions and build your own network.
• Shape selling approach: pitch, pricing conversations, proof points.
• Feed customer feedback back into product development.
• As the business grows, hire and lead a sales team.

Skills

Established network

Self-starter

Resilient

Excellent communication

Sales experience 2-5+ years

B2B SaaS sales into HR/wellbeing

Job description

Founding Business Development Lead - PACER (Full time, in-person, London)

PACER is the home of social sport in London. Our app helps people find others to train with, discover clubs and events, and run their sporting lives in one place. We also bring that experience into organisations: a private, branded sports community for each company's people, which we build and run.

We're now hiring our first commercial lead to build that side of the business.

The role

We believe the best deals start in person. We're looking for someone who gets energy from being out in London meeting people, and who turns those conversations into partnerships and revenue.

What you'll do

• Own the corporate pipeline from first conversation to signed deal, selling to HR, People and Wellbeing leads at companies
• Get out and meet people: industry events, founder and HR breakfasts, our own community sessions, and the clubs and partners we work with
• Turn our network of clubs, ambassadors, and partners into warm introductions, and build a network of your own
• Shape how we sell: the pitch, the pricing conversations, the proof points
• Feed what you hear from customers straight back into the product
• As the business grows, hire and lead a sales team

Who we're looking for

• A genuine self-starter. You'll bring an established network and build the pipeline yourself.
• Hungry, resilient and clearly motivated. You want to be early, and you want the ownership that comes with it.
• Comfortable in a room with anyone, from a run-club founder to a CHRO
• 2-5+ years in sales, partnerships or business development, ideally B2B or SaaS selling into HR, wellbeing or employee benefits. Open to backgrounds in other fields.
• Bonus: you're part of London's sport or fitness scene yourself

What we offer

• A founding commercial role with a clear path to Head of Sales as the team grows
• Working directly with the founder, with real influence over strategy