Social & Content Strategist

cns media; East Midlands; Hybrid; GBP 28,000 - 34,000; Full time

Benefits offered by this job

EOT bonus

Flexible working

Gym membership

Team building events

Job summary

Fork The Waffle is seeking a Social & Content Strategist to shape social campaigns for local and national clients. You’ll turn briefs into practical plans, craft calendars and content ideas, and collaborate with design, video and animation teams to bring concepts to life.

You’ll need a proven track record with social strategy, deep platform knowledge (IG, TikTok, LinkedIn, Facebook, YouTube), and the ability to back ideas with data.

Qualifications

• Experience creating and delivering social and content strategies, ideally in an agency.
• Strong understanding of core platforms: IG, TikTok, LinkedIn, Facebook, YouTube.
• Back up ideas with data and audience insight using AI tools or social listening.
• Great writing skills and a feel for brand tone of voice.
• Confidence working with clients and juggling multiple projects.
• A sense of humour and a genuine love of good creative.
• Familiarity with social scheduling and analytics tools.

Responsibilities

• Building social and content strategies for a mix of clients, from local brands to national names.
• Running and delivering comprehensive audits client organic social media presence.
• Pitching for and winning social retainers from incoming leads.
• Managing a steady stream of UGC content through a third party partnership, on behalf of our clients.
• Turning client briefs into clear content plans, calendars and campaign ideas.
• Working closely with our designers, video team and animators to bring ideas to life.
• Spotting trends early and knowing which ones are worth jumping on.
• Tracking performance, pulling insight from the numbers and using it to make the next campaign better.
• Presenting ideas to clients with confidence and a clear 'here's why'.
• Helping shape FTW's own social presence (yes, the memes count as work).

Skills

Social strategy development

Content planning

Client management

Creative storytelling

Data-driven decision making

Social listening

AI workflows

Tools

AI workflows

Analytics tools

Social scheduling tools

Job description

Creative without the waffle. Fancy joining us?

We're Fork The Waffle, the creative arm of CNS Media. We make TV ads, video, animation, branding and social content that actually stops the scroll. You've got about 3 seconds to grab someone's attention on social media, and we don't waste a single one.

We're looking for a Social & Content Strategist to help shape what we serve up for our clients. Someone who knows what's hot on the social scene, can turn a brief into a plan that works, and isn't afraid of a cheese pun or two.

Location: Commutable to Chesterfield 3 days a week

Job Type: Full-time, Permanent (35 hours per week)

Salary: £28-34k (depending on experience)

Working Model: In-office / Hybrid / Occasional remote with shoot days.

Benefits: Employment Ownership Trust (EOT) tax-free company bonus scheme; flexible working; gym membership; regular team building events and socials.

Career & Personal Development: Career development plans & progression opportunities; learning and development programme; well-being programme.

What you'll be cooking up

• Building social and content strategies for a mix of clients, from local brands to national names
• Running and delivering comprehensive audits client organic social media presence
• Pitching for and winning social retainers from incoming leads
• Managing a steady stream of UGC content through a third party partnership, on behalf of our clients.
• Turning client briefs into clear content plans, calendars and campaign ideas
• Working closely with our designers, video team and animators to bring ideas to life
• Spotting trends early and knowing which ones are worth jumping on (and which aren't)
• Tracking performance, pulling insight from the numbers and using it to make the next campaign better
• Presenting ideas to clients with confidence and a clear "here's why"
• Helping shape FTW's own social presence (yes, the memes count as work)

What you'll bring to the table

• Experience creating and delivering social and content strategies, ideally in an agency
• A strong understanding of the main platforms, including Instagram, TikTok, LinkedIn, Facebook and YouTube
• The ability to back up creative ideas with data and audience insight - using AI workflows or social listening/audience insight tools.
• Great writing skills and a feel for brand tone of voice
• Confidence working with clients and juggling multiple projects
• A sense of humour and a genuine love of good creative
• Familiarity with social scheduling and analytics tools

Bonus points (not essential):

• Experience with paid social or influencer campaigns
• An interest in how AI is changing content creation

We're committed to building a diverse team and welcome applications from everyone. If you need any adjustments during the recruitment process, just let us know and we'll make it happen.