Social Media & Influencer Manager

LT Talent; Greater London; Hybrid; GBP 54,000 - 66,000; Full time

Job summary

Lt Talent is seeking a Social & Influencer Marketing Manager in Central London with hybrid work. You will own strategy across organic social, creator relationships and affiliate activity to drive revenue for the brand in the UK and US.

You’ll lead creator partnerships, shape content strategy and measure impact against growth metrics in a fast-paced founder-led environment.

Qualifications

• Proven social and influencer marketing experience in beauty, wellness, fashion, lifestyle or digitally native brands.
• Strong creator relationships across the UK and US.
• Track record of social-first content and campaigns.
• Hands-on experience with gifting, paid collaborations and creator campaigns.
• Ability to link social activity to traffic and revenue.

Responsibilities

• Own organic social strategy across Instagram, TikTok, LinkedIn and emerging platforms.
• Lead founder-led content creation and build credibility with the audience.
• Translate expert product knowledge into engaging, scroll-stopping content.
• Develop influencer/creator strategy across UK, US and international markets.
• Recruit, activate and grow a network of creators for long-term partnerships.
• Drive community growth and amplification of user-generated content.
• Coordinate launches, events and brand moments with PR and agency partners.
• Own budgets, KPIs and weekly reporting; supply content to paid teams.
• Manage and develop a Social Media Coordinator.

Skills

Social marketing

Creator relationships

Creative content

Gifting campaigns

Commercial mindset

Team leadership

Thrives in fast-paced environment

Job description

Role: Social & Influencer Marketing Manager

Location: Central London | Hybrid

Type: Full time, permanent

Salary: Up to £60,000

A fast-growing, founder-led hair care brand is looking for someone to own its social, creator and affiliate world across the UK and US.

This isn’t a scheduling role. You’ll set the strategy, shape the creative and build the creator relationships that turn into real revenue, then show the numbers to prove it.

What you’ll own

• Organic social strategy across Instagram, TikTok, LinkedIn and whatever comes next, including the content calendar, creative direction and social-first storytelling
• Founder-led content, working closely with the Founder to build credibility and connection
• Turning expert product knowledge into simple, scroll-stopping content people actually want to watch
• Influencer and creator strategy across the UK, US and key international markets: gifting, seeding, paid partnerships, ambassadors, and the negotiation that goes with them
• Affiliate and creator commerce: recruiting, activating and growing a network of creators who sell, and turning the best of them into long-term partners
• Community growth and engagement, so customer stories and UGC get amplified
• Social and creator activity for launches, events and brand moments, working with PR and agency partners
• Budgets, KPIs and weekly reporting, and feeding the best organic and creator content to the paid team
• Managing and developing a Social Media Coordinator

What you’ll bring

• Social and influencer marketing experience at a beauty, wellness, fashion, lifestyle or digitally native consumer brand
• Real creator relationships across the UK and US, not a list you’d have to build from scratch
• Strong creative instincts and a track record of social-first content and campaigns
• Hands-on experience running gifting, paid collaborations and creator campaigns, including negotiating fees and usage rights
• A commercial head, so you can link social and creator activity to traffic, acquisition and revenue
• Experience managing a junior team member or creative resources
• Comfort in a fast-paced, founder-led business

Bonus:

hands-on ShopMy experience, including creator recruitment, gifting and affiliate reporting.

We are committed to creating an inclusive and diverse workforce and encourage applications from candidates of all backgrounds, ethnicities, genders, ages, sexual orientations, religions, and abilities.