Forklift Sales Representative

XCMG UK; High Wycombe; On-site; GBP 35,000 - 55,000; Full time

Job summary

XCMG UK is seeking a commercially driven Forklift Sales Representative to accelerate growth across the UK market. You will develop and grow sales of our forklift and material handling equipment portfolio, building relationships with end users, rental companies, and partners.

You will operate with autonomy while collaborating with the wider sales and service teams to deliver an exceptional customer experience and achieve ambitious targets in a fast-growing sector.

Qualifications

• Proven sales experience in forklifts or related sectors.
• Strong knowledge of UK logistics and warehousing markets.
• Excellent customer development and negotiation skills.
• Self-motivated with target-driven mindset.
• Full UK driving licence and willingness to travel across the UK.

Responsibilities

• Develop and grow sales of forklift equipment in assigned territory.
• Identify new business opportunities in logistics, warehousing, and rental sectors.
• Build strong relationships with end users, fleet operators, and partners.
• Promote XCMG range to increase market penetration and brand awareness.
• Manage full sales cycle from prospecting to order closure.
• Conduct customer visits and equipment demonstrations.
• Lead commercial negotiations with clients.
• Maintain accurate Salesforce CRM records.
• Achieve and exceed sales targets and KPIs.
• Monitor market trends and competitor activity for growth.
• Collaborate with sales and service teams for customer experience.

Skills

Sales experience

Material handling

UK market knowledge

Negotiation

Relationship skills

Travel ready

Driving licence

Tools

Salesforce

Job description

This is not an account maintenance role.

This is a business development opportunity.

Backed by a multi-billion-dollar global manufacturer, our UK operation is expanding rapidly within the Material Handling Equipment sector. We are investing in our products, people, and market presence to strengthen our position across the UK logistics, warehousing, manufacturing, and equipment rental industries.

We are looking for an ambitious and commercially driven Forklift Sales Representative to help accelerate our growth in the UK market.

Your Mission

You will be responsible for developing and growing sales of our forklift and material handling equipment portfolio across your assigned territory.

This means:

• Identifying and developing new business opportunities within the logistics, warehousing, manufacturing, and equipment rental sectors
• Building and maintaining strong relationships with end users, fleet operators, rental companies, and distribution partners
• Promoting the XCMG forklift and material handling product range to increase market penetration and brand awareness
• Managing the full sales cycle from prospecting through to order closure
• Conducting customer visits, equipment demonstrations, and commercial negotiations
• Maintaining accurate sales pipeline and customer records through Salesforce CRM
• Achieving and exceeding agreed sales targets and KPIs
• Monitoring market trends, competitor activity, and customer requirements to identify growth opportunities

You will operate with a high degree of autonomy while working closely with the wider sales and service teams to deliver an exceptional customer experience.

Who You Are

You are already building a successful career within forklifts, material handling equipment, construction machinery, equipment rental, or a related industry.

You bring:

• Proven sales experience within forklifts, material handling equipment, construction equipment, or related sectors
• Strong knowledge of the UK logistics, warehousing, manufacturing, or equipment rental markets
• Excellent customer development, relationship management, and commercial negotiation skills
• A proactive and self-motivated approach with a strong drive to achieve sales targets
• Strong commercial awareness and a customer-focused mindset
• A full UK driving licence and willingness to travel throughout the UK

The following would be advantageous:

• Existing relationships within the forklift or material handling industry
• Experience working within equipment rental businesses
• Knowledge of industrial and warehouse equipment applications

Why This Role Stands Out

• Join a globally recognised construction and industrial equipment manufacturer
• Be part of a fast-growing business with significant ambitions in the UK material handling market
• Competitive salary and performance-based commission structure
• Opportunity for professional development and career progression
• The chance to make a visible impact in a high-growth sector

If you are ready to build relationships, drive sales, and play a key role in our continued growth within the UK material handling market, we would welcome a confidential conversation.