Fleet & Retail Marketing Lead

Nissan; Maple Cross; On-site; GBP 45,000 - 65,000; Full time

Job summary

Nissan UK is seeking a Fleet Marketing specialist to optimise sales through targeted marketing, CRM initiatives and offer-led finance campaigns. You will drive national Retail, LCV and Fleet activity with strong collaboration across internal teams and agencies.

You will own the Nissan Marketing Portal (NMP), develop assets and tools, and coordinate quarterly campaigns with Fleet, Dealer Marketing Consultants and regional managers to maximise dealer engagement and campaign effectiveness.

Qualifications

• 2+ years automotive industry marketing experience
• Strong budget management and financial acumen
• Excellent presentation and communication skills
• Proficient in Excel and data analysis
• Full UK driving license

Responsibilities

• Coordinate national and dealer network marketing campaigns with key agency partners.
• Lead quarterly campaigns for Retail, Fleet, and Motability with briefs and approvals.
• Deliver an integrated Fleet CRM program with quarterly planning.
• Manage the Nissan Marketing Portal content and assets for dealer use.
• Monitor dealer engagement and asset utilisation to drive adoption.

Skills

Budget management

Commercial awareness

B2B marketing experience

Presentation skills

Verbal and written communication

Multi-tasking

Driving license

Tools

Excel

Job description

Nissan UK is seeking a Fleet Marketing specialist to optimise sales through targeted marketing, CRM initiatives and offer-led finance campaigns. You will drive national Retail, LCV and Fleet activity with strong collaboration across internal teams and agencies.

You will own the Nissan Marketing Portal (NMP), develop assets and tools, and coordinate quarterly campaigns with Fleet, Dealer Marketing Consultants and regional managers to maximise dealer engagement and campaign effectiveness.