Retail & Fleet Marketing Controller

Nissan Motor Corporation; Maple Cross; Sur place; GBP 65 000 - 90 000; Plein temps

Avantages offerts par ce poste

Car ownership scheme

Flexible working practices

Health & wellbeing offerings

Cycle-to-work scheme

Résumé du poste

Nissan Motor (GB) Limited is seeking a Retail & Fleet Marketing Controller to drive national Retail, LCV and Fleet marketing campaigns, CRM activity, and finance promotions. Based in the office with travel to agencies and dealers, you will manage the Nissan Marketing Portal assets and coordinate with Nissan Europe and NMGB stakeholders to align messages and optimise spend.

This is an opportunity to shape Nissan UK's marketing communications and market presence.

Description du poste

Nissan Motor (GB) LimitedJOB DESCRIPTION

Nissan Motor (GB) LimitedJOB DESCRIPTION

Job Title:

Retail & Fleet Marketing Controller

Grade:

Manager (EVP-6)

Department:

Marketing

Location:

Office Based with travel to agency partners & dealers as required

Role Specific Factors:

Reporting to (Job Title): Retail & Fleet Marketing Section Manager

Overview of Company |

We are the Sales & Marketing Headquarters for Nissan in the UK. It is our aim to ensure that the Nissan brand and product portfolio are successfully communicated in order for us to maintain our strong presence in the UK marketplace. To do this, we ensure that we achieve excellence throughout our sales operations & distribution in the UK, and deliver on our customer promises. Our key functions are Aftersales, Marketing, Network Development & Customer Quality and Sales; finally, our support functions are integral in enabling everyone to deliver their overall strategies. All our employees have the opportunity to gain great autonomy, experience, and international exposure in our stimulating, diverse, and dynamic environment. Our continued success is driven by our ability to produce high quality vehicles, at a competitive and accessible value and we want you to join us in defining how we shape the future of innovation in mobility, connectivity and electrification.

Overview of Marketing

Nissan has a strong reputation for innovation. It is the responsibility of our product marketing, communications and marketing planning teams to ensure that the Nissan brand and product portfolio are successfully communicated and maintain a strong presence in the UK marketplace. Nissan continues to optimise product development and deliver highly innovative technology creating truly state-of-the-art vehicles. The teams work closely with world renowned advertising and PR agencies to support the delivery of exciting initiatives - from creating the world's first remote control car, the 100% electric ice-cream van, to award winning partnerships campaigns with our UEFA Champions League and International Cricket Council properties.

The Support We Give You

We firmly believe that investment in our employees is integral to their growth and success. As a member of our team, you will have access to many of our benefits - because we want you to feel cared for, supported, and engaged at Nissan. Alongside comprehensive career development and learning opportunities, you will also have access to a wide range of employee benefits. This includes an attractive car ownership scheme, flexible working practices, comprehensive health & wellbeing offerings and team building days. And if that doesn't whet your appetite, we're also really proud of our flexible benefits scheme, every employee has the opportunity to flex their benefits to suit their lifestyle; from increasing your Private Medical Insurance cover to embracing our cycle-to-work scheme, we've got you covered.

Diversity and Inclusion

NMGB's aim is for employees to be able to work in a worry-free, "best-self" manner, pursuing their careers regardless of gender, orientation, ability, heritage or any other factors and at the same time able to choose from various workstyles to suit their stage of life or background. NMGB has a huge focus on how we can ensure we benefit from a rich diversity in our workforce and to understand the best ways to support everyone who works for us. Our partnerships with Pride 365 and Valuable 500 have helped to educate us and open our eyes to ensuring everyone is welcomed and understood.

Overall Purpose of Role

• The role is responsible for providing comprehensive support to the Nissan dealer network and Business Centres, focusing on optimising sales through effective marketing strategies.
• As the Fleet Marketing subject matter expert, you will need to ensure effective targeting of key Fleet audiences to drive awareness and consideration to purchase.
• You will: Manage national Retail, LCV and Fleet marketing advertising including digital campaigns, Customer relationship marketing (CRM) & offer-led finance campaigns. Manage the dealer facing Nissan Marketing Portal (NMP), including the development of all assets and marketing support tools. Manage agency partners and collaborate with Nissan Europe and cross-functional NMGB stakeholders to align on key messages, budget execution and plan execution.

Main Tasks and Responsibilities

• Brief new assets, oversee creative execution, and manage the approval process for national and dealer network campaigns alongside key agency partners.
• Lead the quarterly tactical campaign process/assets