Finance Manager

Enfint; Greater London; Hybrid; GBP 90,000 - 150,000; Full time

Benefits offered by this job

Equity

Learning & Development budget

Health insurance

Job summary

Preply is seeking a senior Growth Analytics leader to own measurement and modelling for marketing across geo lifts, holdout tests, and media mix. You will translate complex analytics into actionable guidance for the Growth, COO, and CFO, shaping investment decisions and regional strategies.

Bring 8+ years in marketing analytics, expertise in LTV, CAC, retention curves, and proficiency with Looker, Snowflake/SQL, and advanced Excel.

Qualifications

• 8+ years of experience in marketing analytics, growth analytics, or performance marketing.
• Deep expertise in incrementality, CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling.
• Proven track record of owning a measurement method end-to-end from test design to decision-making.

Responsibilities

• Measure incremental return on marketing spend using geo lift, holdout testing, and MMM.
• Develop financial models linking marketing spend to acquisition, retention, and LTV; forecast monthly/quarterly.
• Define ROI thresholds and spend limits for Growth team; size new markets and track performance against thesis.
• Partner with VP Growth, COO, and CFO; translate analysis into clear recommendations.
• Utilize AI tools to accelerate analysis and model builds.

Skills

Looker

Snowflake/SQL

Excel

AI tools

Job description

Overview

Описание: Preply is a global ed-tech company that facilitates language learning by connecting learners with tutors through a human-led, AI-enhanced platform. The service operates in 180 countries, supporting over 100,000 tutors teaching more than 90 languages to millions of users.

Responsibilities

• Measure true incremental return on marketing spend using geo lift, holdout testing, and media mix modelling; Identify the point where marginal spend stops paying off and quantify the paid/organic relationship; Develop financial models connecting marketing spend to acquisition, retention, and LTV; Prepare monthly/quarterly forecasting and variance narratives; Conduct scenario and sensitivity analysis for spend changes and macro shifts; Define decision rules, ROI thresholds, and spend limits for the Growth team; Size new markets, model investment cases, and track performance against thesis; Act as a Finance partner to the VP of Growth, COO, and CFO by translating analysis into clear recommendations; Pressure test the financial case behind major marketing bets; Utilize AI tools to accelerate analysis and model builds.

Requirements

• 8+ Years of experience in marketing analytics, growth analytics, or performance marketing;
• Deep expertise in incrementality, marginal CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling;
• Proven track record of owning a measurement method end-to-end, from test design to decision-making;
• Experience working in a high-growth B2C, marketplace, or subscription business;
• Strong proficiency with Looker, Snowflake/SQL, and advanced Sheets/Excel;
• Ability to defend specific recommendations under senior challenge and influence growth teams;
• Demonstrated success using AI tools to drive insights and efficiencies;
• Nice to have: FP&A, strategic finance, or commercial finance experience, hands-on financial modeling for user acquisition, experience in fast-growing data-driven startups or marketplaces.

Conditions

• Competitive financial package including equity;
• Generous monthly allowance for lessons on Preply.com;
• Learning & Development budget and dedicated time off for self-development;
• Health insurance and leave allowance.