Digital Marketing Manager Global Fintech

Fintech Farm Ltd; Greater London; On-site; GBP 40,000 - 70,000; Full time

Benefits offered by this job

Competitive salary

Share options

Additional benefits on the way

Job summary

Fintech Farm Ltd is looking for a digital marketing expert to develop and implement go-to-market strategies for new projects. The ideal candidate will have over 3.5 years of experience in digital marketing within the fintech sector.

Your role will involve executing cross-channel marketing activities, optimizing campaigns, and managing collaboration across teams to achieve business goals. A competitive salary and share options are offered, along with additional benefits.

Qualifications

• 3.5+ years of hands-on digital marketing experience in IT services or fintech.
• Strong expertise in paid media platforms and digital analytics tools.
• Proven experience with ASO, SEO, affiliate marketing, and social media.

Responsibilities

• Develop and implement go-to-market strategies for new projects.
• Monitor and optimize activities across digital channels.
• Coordinate user acquisition and brand activities.

Skills

Digital marketing ownership

Data-driven decision making

Cross-functional collaboration

Execution quality

Tools

Google Ads

Meta

TikTok

GA

Adjust

AppsFlyer

Firebase

Job description

What You Will Be Doing

• Develop and implement go‑to‑market and scaling strategies for new projects
• Plan, monitor, and optimize activities across digital channels to align with business goals
• Define KPIs, build measurement frameworks, and drive performance improvements
• Coordinate user acquisition, social media, ASO/SEO, affiliate/partnerships, influencer campaigns, and brand activities
• Manage end‑to‑end campaign delivery: briefs, creative QA, media execution, and optimization
• Monitor, analyze, and report campaign performance and ROI; recommend optimizations
• Collaborate closely with UA, Affiliate, Creative, SEO, Product, and Dev teams to execute marketing initiatives
• Support product launches and feature promotion to achieve revenue targets
• Conduct competitor and market analysis to inform strategy and localize campaigns
• Manage digital marketing budget and coordinate with external agencies and vendors

Who You Are

• Driven and proactive – you take ownership of digital initiatives and push them forward
• Data‑driven – you use KPIs, analytics, and performance metrics to guide decisions
• Collaborative – you work effectively across cross‑functional teams and external partners
• Detail‑oriented and innovative – you care about execution quality and stay passionate about digital marketing

Your Experience

• 3.5+ years of hands‑on digital marketing experience, preferably in IT services or fintech
• Strong expertise in paid media platforms (Google Ads, Meta, TikTok, Programmatic, etc.)
• Proven experience with ASO, SEO, affiliate marketing, social media, and reputation management
• Proficient with mobile analytics and attribution tools (GA, Adjust, AppsFlyer, Firebase)
• Experience with influencer marketing and community/engagement campaigns
• Strong project management, cross‑functional collaboration, and stakeholder communication skills
• Professional proficiency in English

What We Are Offering

• Competitive salary negotiable depending on the candidate’s level
• Share options
• Additional benefits on the way