Marketing Analytics & Finance Growth Senior Manager, B2C

Preply; Greater London; On-site; GBP 110,000 - 140,000; Full time

Benefits offered by this job

Equity

Leave allowance

Health insurance

Learning & Development budget

Job summary

Preply is seeking a senior analytics leader to own the marketing measurement framework. You will interpret outputs, understand drivers, risks, and opportunities, and present clear recommendations to senior leaders.

You will own the story and build the frameworks that let Growth move fast with guardrails. You will partner with the VP of Growth, COO, and CFO to guide geo expansion, CAC/LTV modelling, and investment decisions, using AI tools to speed insights and ensure disciplined decisions across

Qualifications

• 8+ years in marketing analytics or growth analytics, fluent in incrementality, LTV, CAC, geo lift.
• Owned a measurement method end to end: designed the test, ran the analysis, changed a decision.
• Experience at a high growth B2C, marketplace, or subscription business.
• Deep understanding of CAC, LTV, payback, and channel efficiency.
• A clear communicator who can defend a specific recommendation under senior challenge.
• Experience influencing marketing or growth teams and building frameworks that stick.
• Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel.
• AI fluency and demonstrated success using AI tools to drive insights.
• Comfortable building models or possessing a strong analytical foundation and fast learning.

Responsibilities

• Measure incremental return on marketing spend using geo lift, holdout tests, and MMM.
• Build financial models linking marketing spend to acquisition, retention, and LTV.
• Develop an investment framework and guardrails for fast growth.
• Model geo expansion, set return thresholds and track performance.
• Partner with Growth leadership; translate analysis into clear recommendations.
• Leverage AI tools to speed up analysis and model builds.

Skills

Incrementality

Geo lift

LTV modeling

CAC optimization

Forecasting

Communication

Framework design

AI tools

Tools

Looker

Snowflake

SQL

Excel

Job description

Meet the team

Marketing is Preply's single biggest financial lever. This role owns the analytics behind it: how much we spend to acquire learners, where, and how we know it's working. You'll live in incrementality, marginal CAC, LTV, geo lift and holdout testing, media mix modelling, and the paid/organic relationship. This is a measurement ownership role: you design the test and defend the answer, not monitor a dashboard.

The seat formally sits in Strategic Finance, reporting to the Director of FP&A. That's about access to the model and the CFO, not accounting. You won't do month end close. If your strength is marketing analytics, we'll teach you the modelling.

You'll work directly with the VP of Growth, COO, and CFO as the trusted partner on channel and country level investment decisions. An enabler of fast, disciplined decisions, not a blocker.

About the role

This is a senior ownership role. You interpret outputs, understand drivers, risks, and opportunities, and own the story upward. You'll decide under short timelines and incomplete information, weigh trade offs, and land a clear recommendation. A core part of the job is building the frameworks that let Growth move fast with the right guardrails. You don't just report on decisions, you shape how they get made.

What you'll own

• Incrementality & efficiency: measure the true incremental return on marketing spend using geo lift, holdout testing, and media mix modelling; find the point where marginal spend stops paying off; quantify the paid/organic relationship (halo, cannibalisation, blended CAC).
• Financial modelling & forecasting (teachable): the model connecting marketing spend to acquisition, retention, and LTV; monthly/quarterly forecasting and variance narrative; scenario and sensitivity analysis for spend changes and macro shifts.
• Investment framework & guardrails: the decision rules, ROI thresholds, and spend limits that let Growth move fast within clear boundaries.
• Geo expansion: size new markets, model the investment case, set return thresholds, track performance against thesis.
• Business partnership & reporting: be the Finance partner Growth actually wants in the room; translate analysis into clear recommendations for the VP of Growth, COO, and CFO; pressure test the financial case behind major marketing bets.
• AI in the workflow: use AI tools to speed up analysis and model builds.

What you'll need to succeed

• 8+ years in marketing analytics, growth analytics, performance marketing, or similar, fluent in incrementality, marginal CAC, LTV, retention curves, geo lift/holdout testing, and media mix modeling. (The one thing we can't teach.)
• A track record of having owned a measurement method end to end: designed the test, ran the analysis, changed a decision. Not just tracked metrics someone else defined.
• Experience at a high growth B2C, marketplace, or subscription business.
• Deep understanding of CAC, LTV, payback periods, and channel efficiency.
• A clear communicator who can defend a specific recommendation under senior challenge.
• A track record of influencing marketing or growth teams and building frameworks that stick.
• Fluency with Looker, Snowflake/SQL, and advanced Sheets/Excel.
• AI fluency, demonstrated success using AI tools to drive insights and efficiencies.
• Comfortable building models, or a strong analytical foundation and appetite to learn fast.

Nice to have

• FP&A, strategic finance, or commercial finance experience (genuinely optional).
• Hands on financial modelling for user acquisition.
• Experience in fast growing, data driven startups or marketplaces.

Why you'll love it at Preply

• An open, collaborative, dynamic and diverse culture.
• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development.
• A competitive financial package with equity, leave allowance and health insurance.
• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 180 countries (and counting!).

Diversity, Equity, and Inclusion

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.