Field Sales Representative - South of the UK

Pets Choice Ltd; England; On-site; GBP 30,000 - 40,000; Full time

Job summary

Pets Choice Ltd is seeking a Field Sales Representative to represent its diverse portfolio within the independent pet retail sector, covering the South of the UK, particularly the M4 corridor. The role involves establishing customer relationships, meeting sales targets, and promoting products. Ideal candidates should have experience in the pet trade or FMCG, possess sales skills, and have a strong commitment to pets. The position requires travel across the UK and a full UK driving license.

Qualifications

• Experience gained from the Pet Trade industry or similar FMCG industry.
• Experience gained from a field‑based sales role.
• Genuine interest and passion for pets is a must.

Responsibilities

• Establish and expand customer base within the pet retail channel.
• Accountable for meeting sales and profitability targets.
• Represent the company at events and trade shows.

Skills

Experience in Pet Trade industry

Field-based sales experience

Genuine interest in pets

Self-motivated

Relationship building

Positive attitude

Presentation skills

Flexibility to travel

Job description

Pets Choice is an ever‑evolving FMCG branded pet products manufacturer and supplier. As one of the fastest‑growing producers in the pet‑care industry, we’re committed to elevating our large, diverse portfolio of trusted brands, including Webbox, Bob Martin, Felight, Vets Kitchen, Hownd and Meatiful.

Our products range from food, treats, toys, accessories, and healthcare, giving us a uniquely broad presence across the pet‑care landscape. We manufacture and supply into a wide range of channels including Grocery, Discounter, Wholesale, eCommerce, Pet Specialist, and Export markets, ensuring our brands reach pet owners across the UK and beyond.

Overview of the Role

As a Field Sales Representative you will represent Pets Choice and our portfolio of brands within the independent pet retail sector.

The territory covers the South of the UK, around the M4 corridor.

Responsibilities

• Establishing and expanding Pets Choice customer base within the pet specialist retail channel whilst developing and maintaining relationships with existing customers.
• Accountable for meeting sales and profitability targets and ensuring regular planning and reporting is maintained.
• Journey planning.
• Keeping up to date with market trends and competitor activity.
• Educating customers about our range of products and brands.
• Selling in promotions and new lines.
• Representing the company at events and industry specific trade shows.
• Travel across the UK, therefore, a full UK driving license is essential.
• Normal working hours are Monday to Friday, however occasional weekend work for national trade shows will be required.
• Travel across your territory four days per week with one admin day at home.

Skills, Experience and Qualifications Required

• Experience gained from the Pet Trade industry or similar FMCG industry.
• Experience gained from a field‑based sales role.
• Genuine interest and passion for pets is a must.
• Self‑motivated with the ability to manage your own time.
• Relationship builder and ability to influence.
• Positive attitude, drive and energy.
• Presentation skills with attention to detail.
• Shows a strong commitment to continuous improvement and actively identifies opportunities for growth.
• Flexibility to travel nationally as required.