Field Sales Manager

Barrus Ltd; Bicester; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Company car

Pension scheme

Private health cover

Bonus schemes

25 days paid holiday

Job summary

Barrus Ltd is seeking a Field Sales Manager to lead a national team of Area Sales Managers and Sales Agents, driving growth across the UK independent garden centre sector. This hands-on role keeps you close to customers and the team, turning strategy into results through coaching, discipline and growth focus.

Reporting to the Commercial Sales Manager, you will coach the team, own territory planning, CRM discipline and forecasting while building strong relationships with key customers and

Qualifications

• Proven experience leading a field-based sales team.
• Strong knowledge of the UK independent garden centre sector.
• Track record of hitting commercial targets.
• Coaching skills and a data-driven approach to decision-making.

Responsibilities

• Deliver sales, margin and profitability targets across the UK independent garden centre sector.
• Lead, coach and develop a national team of Area Sales Managers and Sales Agents through joint customer visits and performance management.
• Drive new customer acquisition, ranging, upselling and cross-selling across independent garden centres, buying groups and retailers.
• Own territory planning, CRM discipline, forecasting and sales reporting.
• Build senior relationships with key customers and represent Barrus at trade events.
• Collaborate cross-functionally with Marketing, Customer Services, Supply Chain and Operations.

Skills

Field sales leadership

UK independent garden centre market

Target driven

Coaching skills

Driving licence

Willing to travel

Tools

CRM software

Sales forecasting tools

Job description

• Lead a high performing and well established field sales team
• Represent a leading garden trade supplier
• A hands-on role with high level customer contact

Job Description:

Reporting to the Commercial Sales Manager, you will take hands-on leadership of a national team of Area Sales Managers and Sales Agents, driving performance across the UK independent garden centre sector. This is a role for a sales leader energised by being close to the customer and the team, turning strategy into results through coaching, discipline and a relentless focus on growth.

Key Responsibilities

• Deliver sales, margin and profitability targets across the UK independent garden centre sector
• Lead, coach and develop a national team of Area Sales Managers and Sales Agents through joint customer visits and structured performance management
• Drive new customer acquisition, ranging, upselling and cross-selling across independent garden centres, specialist retailers, hardware stores and buying groups
• Own territory planning, CRM discipline, forecasting and sales reporting
• Build senior relationships with key customers and represent Barrus at trade events
• Collaborate cross-functionally with Marketing, Customer Services, Supply Chain and Operations

About the Company:

E.P. Barrus Ltd has been a trusted name in UK distribution since 1917, a privately owned company that has built an enviable portfolio of brands including ‘Town & Country’, ‘Wolf Garten’, ‘Wilkinson Sword’, ‘Energizer’ and ‘Thermos’. This newly created Field Sales Manager role reflects our investment in future sales growth, providing greater support for both our customers and our sales team.

Key Skills/Experience Required:

In order to maximise the success of this role, we are looking for an experienced sales leader with expert knowledge of the Uk independent garden centre market. The job holder should have a deep understanding of the different sales strategies required to meet the needs of independent garden centres, buying groups and national groups.

Within your CV we should also see:

• Proven experience leading a field-based sales team
• Strong knowledge of the UK independent garden centre sector
• A track record of hitting commercial targets
• Strong coaching skills and a data-driven approach to decision-making
• Full UK driving licence, with willingness to travel extensively across the UK

Salary/Benefits Information:

£negotiable salary + performance based bonus + discretionary annual bonus, pension scheme, private health cover, EAP scheme, company car (electric and PHEV options), company credit card, 25 days paid holiday plus bank holidays.

Contact: Nick Hester

Job Reference: NH/105910

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