Field Sales Manager – Garden Tools

Barrus; Bicester; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

Barrus is seeking a dynamic Field Sales Manager to lead our national team of Area Sales Managers and Sales Agents across the UK. This field-based role combines strategic sales leadership with hands-on coaching to grow revenue and margins.

Reporting to the Commercial Sales Manager, you will shape sales strategy, drive performance, and build strong relationships with key retailers and partners. A proven track record in field sales leadership and travel throughout the UK is essential.

Qualifications

• Proven experience leading and developing a field-based sales team.
• Strong track record of delivering sales growth and profitability.
• Excellent leadership, coaching and people development skills.
• Strong commercial awareness and business acumen.

Responsibilities

• Lead, coach and develop a national team of Area Sales Managers and Sales Agents.
• Deliver sales, margin and profitability targets across the Outdoor Division.
• Develop and implement effective sales strategies aligned to business objectives.
• Build and maintain strong relationships with key customers and industry partners.
• Drive new business opportunities and maximise growth within existing accounts.
• Support product launches, promotions and seasonal campaigns.
• Analyse sales performance and identify opportunities for continuous improvement.
• Collaborate with Marketing, Customer Services, Supply Chain and Operations to maximise opportunities.
• Foster a high-performance, customer-focused sales culture.

Skills

Field sales leadership

Sales growth

Customer relationship management

Team development

Strategic sales planning

Tools

CRM systems

Job description

Location: Field Based (UK Wide / Travel Required)

Type: Full-Time, Permanent

Lead. Inspire. Grow.

As a leading supplier of market‑leading outdoor, garden and leisure products, partnering with independent retailers, garden centres and buying groups across the UK, we are looking for an experienced and commercially driven Field Sales Manager to lead our national team of Area Sales Managers and Sales Agents. This is an exciting opportunity for a dynamic sales leader who thrives on developing people, building customer relationships and delivering sustainable commercial growth.

As Field Sales Manager, you will play a key role in shaping sales strategy, driving performance and ensuring we continue to provide exceptional support to our customers across the UK.

About the Role

Reporting to the Commercial Sales Manager, you will be responsible for leading, motivating and developing a field‑based sales team while ensuring the delivery of sales, margin and profitability targets. You will work closely with key customers, support business growth initiatives and provide leadership that drives high standards of performance across all territories.

This is a highly visible role that combines strategic thinking with hands‑on leadership and regular field engagement.

Key Responsibilities

• Lead, coach and develop a national team of Area Sales Managers and Sales Agents.
• Deliver sales, margin and profitability targets across the Outdoor Division.
• Develop and implement effective sales strategies aligned to business objectives.
• Build and maintain strong relationships with key customers and industry partners.
• Drive new business opportunities and maximise growth within existing accounts.
• Support product launches, promotional activity and seasonal sales campaigns.
• Analyse sales performance and identify opportunities for continuous improvement.
• Collaborate closely with Marketing, Customer Services, Supply Chain and Operations to maximise commercial opportunities.
• Foster a high‑performance, accountable and customer‑focused sales culture.

What We're Looking For

We're looking for a confident and inspirational sales leader who can demonstrate:

• Proven experience managing and developing a field‑based sales team.
• A strong track record of delivering sales growth and commercial success.
• Excellent leadership, coaching and people development skills.
• Strong commercial awareness and business acumen.
• Outstanding communication, negotiation and relationship‑building abilities.
• Experience using CRM systems and sales reporting tools.
• The ability to influence stakeholders at all levels.
• A proactive, organised and results‑focused approach.
• Full UK driving licence and willingness to travel extensively throughout the UK.

It would be advantageous if you have experience working within:

• Garden centres and independent retail channels.
• Buying groups and specialist leisure retailers.
• Seasonal product categories.
• Multi‑site or geographically dispersed sales teams.
• Category management, merchandising and promotional campaigns.