Field Sales Executive

HL Display UK - The better shopping experience; Leeds; On-site; GBP 32,000 - 52,000; Full time

Benefits offered by this job

Global scale opportunities

Ambitious growth environment

Sustainability in retail initiatives

Competitive salary & benefits

Job summary

HL Display UK - The better shopping experience is seeking a Field Sales Executive to lead growth in the Convenience market. You will travel to meet forecourt and convenience store prospects, present POS solutions, and convert leads into long-term partnerships.

You will manage your own diary, conduct site visits, and build strong relationships with key decision-makers to drive commercial growth across regions.

Qualifications

• Proven experience in Field Sales Business Development.
• Strong track record of developing client relationships and delivering commercial growth through consultative selling.
• Confident communicator with strong presentation, negotiation, and stakeholder management skills.
• Proactive and opportunity-focused mindset with the ability to identify and convert new business opportunities.
• Comfortable working cross-functionally in fast-paced, client-led environments.

Responsibilities

• Source & Close: Generate new business opportunities through face-to-face meetings, and networking across your designated convenience store territory.
• Review and identify convenience store product range: Work with the Convenience Director to identify gaps, and ensure the offer is compelling for target customers.
• Relationship Management: Manage existing convenience store accounts, identify upselling opportunities, and ensure high client retention.
• Consultative Selling: Conduct site visits, product demonstrations, and face-to-face presentations with key decision-makers.
• Pipeline Management: Maintain an accurate and healthy sales pipeline using the online Sales Portal and reporting tools.

Skills

Field Sales

Business Development

Client relationships

Consultative selling

Negotiation

Presentation skills

Stakeholder management

Job description

You might not know it, but every time you go grocery shopping, chances are you are using at least one of HL's products.

HL is a global leader in in-store merchandising and communication, helping customers to create a better shopping experience around the world. Founded in 1954, HL today is present in more than 70 countries and solutions can be found in 350,000 stores, supporting customers to grow sales, inspire shoppers, drive automation, and reduce waste.

We have a passion and a strong track record of developing our people within their roles, and through exposure to the different markets and functions across our business.

We are looking for a driven, road-ready Field Sales Executive to spearhead our growth in the Convivence Market Sector.

This is an exciting opportunity to play a key role in expanding our customer base, building strong relationships, and contributing to the next phase of our growth.

You will manage your own diary, traveling to meet Convenience Store and Petrol Sation Forecourt prospects face-to face, presenting our Point-Of-Sale solutions, and turning leads into long-term partnerships.

Key Responsibilities:

• Source & Close: Generate new business opportunities through face-to-face meetings, and networking across your designated convenience store territory. Prioritize target customers based on opportunity, accessibility and expected return - Territory's to be defined but likely to be based on the geographical location on the candidate
• Review and identify convenience store product range: Work with the Convenience Director to identify gaps, and ensure the offer is compelling for target customers.
• Relationship Management: Manage existing convenience store accounts , identify upselling opportunities, and ensure high client retention.
• Consultative Selling: Conduct site visits, product demonstrations, and face-to-face presentations with key decision-makers.
• Pipeline Management: Maintain an accurate and healthy sales pipeline using the online Sales Portal and reporting tools. Work with the Convenience Director to establish promotional programmes to drive sales.

Does this sound like the right challenge for you?

So, who are you?

We employ people with a wide range of work experiences. To succeed in this role, we are looking for the following

skills and experience:

• Proven experience in Field Sales Business Development is essential (ideally gained within the Convenience Sector but not essential).
• Strong track record of developing client relationships and delivering commercial growth through consultative selling.
• Confident communicator with strong presentation, negotiation, and stakeholder management skills.
• Proactive and opportunity-focused mindset with the ability to identify and convert new business opportunities.
• Comfortable working cross-functionally in fast-paced, client-led environments.

What We Offer:

• Work in a business with global scale - where people are empowered to make decisions locally.
• Grow with a company which has big ambitions - both for the business and our employees.
• Help us improve the shopping experience and drive sustainability in retail.
• Competitive salary and benefits and a collaborative and supportive work environment.

Want to know a little more about us?

HL Display has its headquarters in Stockholm, Sweden.

We have sales offices in 23 countries, covering 39 markets, and distribution partners covering the remaining markets globally.

Our production facilities are located in Sweden, Poland, UK, Germany, Canada and China and handle a variety of industrial processes, including plastics and metal fabrication, printing and assembly.

Our three key customer segments are retail food, branded goods suppliers and non-food retail.

We are deeply committed to our behaviours:

• taking ownership;
• acting with speed; and
• working as one team

With these values, and our great people, we are proud to be on track to delivering on our ambitious growth plans.

The company has 1,500 employees and net sales of 3 MSEK. HL is a wholly owned subsidiary of the listed Swedish Business Group Ratos.