Field Marketing Specialist

JFrog; London; On-site; GBP 45,000 - 70,000; Full time

Job summary

A leading company in DevOps is seeking a Field Marketing Specialist in London to drive impactful marketing initiatives. The role involves developing marketing strategies, collaborating with sales teams, and executing events while leveraging analytical tools. Candidates should have extensive field marketing experience, excellent communication skills, and a proven ability to work independently.

Qualifications

• 5-7 years of experience in field marketing or related roles.
• Experience in B2B marketing, preferably within the Security or DevOps industry.
• Fluency in English; other languages like German or French are a plus.

Responsibilities

• Develop and execute comprehensive field marketing initiatives.
• Collaborate with sales teams to understand market trends.
• Manage budgets and resources to achieve maximum ROI.

Skills

Communication

Presentation

Interpersonal Skills

Marketing Analytics

CRM Software

Self-Motivated

Multitasking

Education

Bachelor's degree in Marketing, Business Administration

Tools

Tableau

Looker

Salesforce

Marketo

HubSpot

ClickUp

Wrike

Job description

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*Residency in London area is required. #LI-Remote

At JFrog, we’re reinventing DevOps Centric Security to help the world’s greatest companies innovate -- and we want you along for the ride. This is a special place with a unique combination of brilliance, spirit, and just all-around great people. Here, if you’re willing to do more, your career can take off. And since software plays a central role in everyone’s lives, you’ll be part of an important mission. Thousands of customers, including the majority of the Fortune 100, trust JFrog to manage, accelerate, and secure their software delivery from code to production -- a concept we call “liquid software.” Wouldn't it be amazing if you could join us on our journey?

As a Field Marketing Specialist at JFrog you will…

• Create and build high impact marketing initiatives to increase new business opportunities and expansion with existing customers.
• Develop and execute comprehensive field marketing and demand generation plans to generate quality leads, aligned with overall marketing strategies and business objectives in UK and potentially in additional tier2 countries that may be required.
• Collaborate closely with the sales team to understand market trends, prospect and customer challenges, and feedback to tailor marketing efforts effectively.
• Initiate, lead, manage, and activate regional marketing trade shows, roundtables, or other types of events and seminars, physical or virtual, ensuring smooth execution and maximum attendance and follow-up activities for demand generation and pipeline acceleration.
• Localize marketing collateral, including brochures, presentations, and promotional materials, in coordination with the relevant marketing team. Localization of language, sales stages, personas, tech adoption, use cases, or anything else required in the field.
• Conduct market research and analysis to identify marketing opportunities, prospect/customer preferences and needs, as well as competitor activities.
• Manage budgets and resources efficiently to achieve maximum ROI on marketing activities.
• Establish strong relationships with stakeholders, e.g., third-party vendors, partners, internal JFrog teams in marketing and other departments to foster best-in-class activities and results.
• Monitor and analyze campaign performance metrics, providing regular reports and recommendations for optimization.
• Stay updated on industry trends, best practices, and innovative marketing techniques to enhance the company's competitive edge.

To be a Field Marketing Specialist at JFrog you need…

• Bachelor's degree in Marketing, Business Administration, or related field;
• 5-7 years of experience in field marketing or related roles (creating and executing activities that generate pipeline and expansion), B2B experience is a must, preferably within the Security or DevOps industry.
• Experience partnering with SDR/BDRs and sales teams to coordinate, communicate, and deliver offers and campaigns that resonate deeply with customers along the buyer’s journey.
• Must be an efficient self-starter who excels at multitasking and thrives in a fast-paced and demanding environment.
• Self-motivated and reliable individual with a hands-on approach and a proven ability to work independently.
• Excellent communication, presentation, and interpersonal skills.
• Proficiency in marketing analytics tools (e.g., Tableau, Looker), marketing management tools (e.g., Monday, ClickUp, Wrike), CRM software (e.g., Salesforce), and marketing automation (e.g., Marketo, HubSpot, Eloqua).
• Fluent in English; additional languages like German or French are a BIG plus.
• Ability to travel within EMEA and occasionally internationally as required.
• Experience in channel marketing and developing strategies to drive partner engagement is highly advantageous.