Field Marketing Manager – UK & I

Arcadis; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading company in sustainable design and consultancy seeks a Field Marketing Manager for the UK & Ireland. This role involves developing strategic marketing campaigns, managing budgets, and collaborating with stakeholders to enhance brand visibility and engagement. Join a diverse team committed to impactful solutions.

Qualifications

• Minimum 10 years of marketing experience.
• B2B experience and industry knowledge preferred.
• Managerial experience with leadership capabilities.

Responsibilities

• Develop a sector-based marketing strategy aligned with global strategy.
• Oversee creation of regional insights and thought leadership content.
• Monitor, analyze, and report on performance metrics.

Skills

Campaign Development

Creative Problem-Solving

Communication

Networking

Data-Driven Insights

Education

Marketing Qualification/Certification

Tools

Digital Marketing Tools

Job description

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Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.

Role description:

To increase the profile of the UK and Ireland business externally, growing Arcadis’ brand and reputation in the UK & Ireland market. This role requires a strategic thinker who is commercially aware and can produce multi-faceted and integrated marketing campaigns, identify opportunities to build and grow our brand position, and demonstrate clear, measurable ROI.

Reports directly to:

UK&I Marketing & Communications Director, with 1-2 marketing line reports. The role has a dotted line with the Marketing Center of Excellence.

Role accountabilities:

• Develop a sector-based marketing strategy aligned with the global strategy to grow Arcadis’ share of wallet with key clients and boost brand profile across the UK and Ireland.
• Support in-country client growth plans, champion account-based marketing and sector initiatives, and develop impactful campaigns for lead generation and engagement.
• Oversee creation of regional insights and thought leadership content to support regional priorities and position Arcadis as sector experts.
• Localize global brand initiatives for the UK & Ireland market, ensuring consistent messaging and branding.
• Partner with the Digital Marketing Center of Excellence to develop buyer personas, journey maps, and content strategies for preferred channels.
• Influence and collaborate with stakeholders including local sector, sales, marketing, and global teams for marketing success.
• Monitor, analyze, and report on performance metrics, using insights to optimize campaigns and strategies.

Key shared accountabilities:

• Manage the UK & I Marketing budget, coordinate with Operations and Finance, and report on spending and forecasts.
• Identify opportunities for continuous improvement of systems, processes, and tools.

Qualifications & Experience:

• Minimum 10 years of marketing experience.
• Marketing qualification/certification.
• B2B experience and industry knowledge preferred.
• Results-driven with strong campaign development skills and creative problem-solving abilities.
• Proficient in digital marketing tools, strategies, and social media channels.
• Client-focused with an outside-in approach.
• Data-driven with strong insights skills.
• Managerial experience with leadership capabilities.
• Excellent communication and collaboration skills in a high-energy environment.
• Strong networking skills and ability to develop relationships at all levels.
• Adaptability to shifting priorities and challenges.

Why Arcadis?

We empower everyone to contribute their best, fostering a diverse and inclusive culture. Join us to work on meaningful projects that deliver sustainable solutions for a better planet. Make your mark and create a lasting legacy with Arcadis.

Our Commitment to Equality, Diversity, Inclusion & Belonging

We are committed to creating an inclusive environment where everyone can thrive. We focus on ED&I across six workstreams: Age, Disability, Faith, Gender, LGBT+, and Race, recognizing that diversity enhances our success.

Additional Details:

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Other
• Industries: Professional Services