Field Marketing Manager (Europe)

Merck Life Science; Glasgow; Sur place; GBP 60 000 - 90 000; Plein temps

Résumé du poste

Merck Life Science in the United Kingdom is seeking a Field Marketing Manager to translate global marketing strategies into local field activities that drive demand for BioReliance Testing Services. You will support the sales team with demand generation, messaging, enablement, and market feedback across Europe.

The role blends strategic planning with hands-on execution, requires up to 50% travel, budgeting, KPI reporting, ABM, and collaboration with cross-functional teams to strengthen our

Qualifications

• Bachelor’s degree in Marketing, Life Sciences, Biology, Biochemistry, or related field; MBA or advanced degree preferred.
• 5–8 years of B2B field marketing or demand generation experience, ideally in life sciences or pharmaceutical services.
• Proven ability to plan and execute field marketing programs that drive pipeline and revenue.
• Strong understanding of biopharma client needs, GMP/GLP environments, and procurement processes.
• Excellent written and verbal communication in English; additional languages a plus.
• Proficiency with marketing automation and CRM systems (e.g., Salesforce) and analytics to measure program effectiveness.
• Willingness to travel (up to 50%) and engage with customers across regions; cross-cultural independence.

Responsabilités

• Develop and execute field-facing marketing plans aligned with global strategies.
• Plan and deploy programs (events, conferences, seminars, webinars, regional campaigns) that generate leads.
• Localize global campaigns while preserving brand integrity.
• Monitor market trends, competitor activity, and customer voice to guide messaging and investments.
• Ensure compliance with regulations and brand guidelines.
• Sales alignment: collaborate with sales leaders on country/segment action plans and pipeline reviews.
• Lead management: define lead criteria, follow up on quality, and provide feedback to global marketing.
• Own the European field marketing budget and report on KPIs (leads, pipeline, cost per lead, attendance).
• Track regulatory evolutions and translate them into messages and actions.
• Develop ABM actions, customer references, and relationships with KOLs and associations.

Formation

Bachelor’s degree in Marketing, Life Sciences, Biology, Biochemistry, or related field

MBA or advanced degree

Outils

Salesforce

Google Analytics

Description du poste

Work Your Magic with us!

Ready to explore, break barriers, and discover more? We know you've got big plans - so do we! Our colleagues across the globe love innovating with science and technology to enrich people's lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That's why we are always looking for curious minds that see themselves imagining the unimaginable with us.

Your Role

BioReliance Testing Services delivering GMP compliant QC testing and analytical services to the biopharmaceutical market is recruiting for a Field Marketing Manager. The Field marketing manager will translate EU marketing strategies into field activities that drive demand & engagement supporting the sales teams, accelerating pipeline growth, and strengthening BioReliance Testing Services’s market position. This role blends strategic planning with hands-on execution, focusing on demand generation, service messaging, enablement, and market feedback for contract testing services.

Key Responsibilities

• Develop and execute field-facing marketing plans aligned with global marketing strategies and regional business goals.
• Plan and deploy integrated programs (events, industry conferences, customer seminars, webinars, regional digital campaigns, targeted field advertising) that generate qualified leads and support sales cycles.
• Localize global campaigns (creative assets, content localization, regional regulatory considerations) while preserving brand integrity.
• Monitor market trends, competitor activity, and customer voice to guide messaging and investment decisions.
• Ensure compliance with applicable regulations, industry standards, and brand guidelines.
• Sales alignment: Build with the sales directors and managers the action plan by country and by segment (France, Benelux, UK/Ireland, DACH, Southern Europe), and take part in pipeline reviews and quarterly business reviews.
• Lead management: Define with sales the lead qualification criteria (MQL/SQL), follow up lead quality and conversion, and give structured feedback to global marketing.
• Voice of the field: Act as the link between the field and global marketing by bringing back customer needs, objections and content gaps.
• Budget and performance: Own the European field marketing budget (allocation by country, follow-up, ROI by action) and report regularly on KPIs: leads generated, pipeline influenced, conversion rate, cost per lead and event attendance.
• Competitive watch: Follow the European competitive landscape and regulatory evolutions, and translate them into messages and actions.
• Key accounts: Contribute to targeted actions on strategic accounts (account-based marketing, ABM).
• Customer references: Organize customer advisory boards, testimonials and customer references.
• KOL and associations: Develop a network of key opinion leaders (KOL) and relations with professional associations (PDA, ISPE, etc.).
• Sales training: Run product trainings and technical workshops for the sales teams, with playbooks, battle cards, messages by segment and objection handling; measure adoption of the tools by the teams.
• Digital: Run multichannel digital campaigns (LinkedIn, email, webinars, SEO/SEA) and lead nurturing with marketing automation.

Minimum Qualifications

• Bachelor’s degree in Marketing, Life Sciences, Biology, Biochemistry, or related field; MBA or advanced degree preferred.
• 5-8 years of B2B field marketing or demand generation experience, ideally in life sciences, contract research, or pharmaceutical services.
• Demonstrated success in planning and executing field marketing programs that drive pipeline and revenue, preferably for analytical testing, or contract testing services.
• Strong understanding of biopharma client needs, GMP/GLP environments, and procurement processes.
• Excellent written and verbal communication in English; additional languages (e.g., German) a plus.
• Ability to translate complex scientific and regulatory value propositions into customer-focused messaging.
• Proficiency with marketing automation and CRM systems (e.g., Salesforce) and analytics to measure program effectiveness.
• Willingness to travel (up to 50%) and engage with customers in multiple regions; ability to work cross-culturally and independently.
• Additional European languages (e.g., French, Spanish, Italian) are an asset, given the coverage of the Europe region.
• Ability to influence without hierarchical link, with initiative, results orientation and agility in a matrix and multicultural environment.

Preferred Qualifications

• Strategic thinker with hands‑on execution ability and multi-program management.
• Strong collaboration and stakeholder management; comfortable influencing without formal authority.
• Data-driven mindset with the ability to analyze metrics, derive insights, and adjust tactics.
• Customer-first mindset with strong presentation skills for workshops, seminars, and virtual events.
• Experience with GMP testing and/or related services in pharmaceutical environment (analytical testing, method development/validation).
• Knowledge of regulatory and compliance considerations relevant to contract testing marketing.
• Technical credibility with customers and with salespeople.

What we offer:

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!