Field Marketing Manager

JR United Kingdom; London; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

An innovative firm is seeking a dynamic Field & Channel Marketing Manager for the EMEA region. This role involves developing and executing integrated marketing strategies to drive pipeline growth and collaborating with sales and channel teams. You will manage regional events and optimize marketing performance through data-driven insights. Join a company that values diversity and creativity, offering a flexible hybrid working environment and a range of benefits to support your well-being and professional growth.

Benefits

25 days Annual Leave

Growth Shares

Salary Sacrifice Schemes

Work Overseas Perk

Life Assurance

SmartHealth Access

Award-winning L&D platform

Flexible hybrid working

Free Barista Coffee/Tea

Vitality Health Benefits

Qualifications

• 5-7 years experience in field/channel marketing, especially in events.
• Ability to analyze marketing performance and optimize strategies.

Responsibilities

• Develop and execute regional marketing strategies to drive growth.
• Own execution of regional events, ensuring engagement and follow-up.
• Monitor performance and optimize tactics based on insights.

Skills

Field Marketing

Channel Marketing

Event Management

Data Analysis

Collaboration

Communication Skills

Job description

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Field & Channel Marketing Manager (EMEA)

About iProov

iProov is the world leader in biometric verification. We are on a mission to make the world a safer place for businesses and consumers and work with fantastic customers across various industry sectors, including the US Department of Homeland Security, the UK Home Office, NHS, Eurostar, the Australian government, the Singapore government, UBS, and more.

Diversity at iProov reflects the customers we serve, emphasizing equality and inclusion, embracing differences, creating possibilities, and fostering growth. We aim to cultivate a culture where everyone feels confident, included, and empowered to contribute fully to our purpose.

The Role

Reports to: VP, Global Demand Generation

Location: London, UK (Hybrid - at least twice a week)

Compensation: Negotiable (Base) + Company Performance Bonus + Share Options + Wider iProov Benefits

iProov is rapidly scaling and seeks a Field & Channel Marketing Manager for the EMEA region to join our marketing team.

The primary responsibility of this role is to collaborate with internal GTM teams and external channel partners to increase awareness and generate demand. It involves designing, coordinating, and executing marketing initiatives for the EMEA region.

How you can make an impact

• Develop and execute integrated regional marketing strategies to drive pipeline and revenue growth, aligning with Sales, BDRs, and Channel teams on GTM initiatives.
• Plan and execute multi-touch, account-based engagement programs, leveraging intent data and firmographics to target high-priority accounts.
• Manage end-to-end regional events, including conferences, roundtables, and partner activations, ensuring seamless promotion and follow-up.
• Partner with Sales to design programs that generate and accelerate pipeline.
• Monitor and optimize marketing performance based on data insights; manage regional marketing budget for ROI.
• Experiment with emerging trends, digital tactics, and AI-driven personalization to improve marketing effectiveness.
• Travel opportunity: 10-25% of the time.

What we would like to see from you

• Experience with identity, cybersecurity, or relevant marketing software solutions; 5-7 years managing field and/or channel activities, including virtual and in-person events.
• Passion for innovation and creativity; ability to think outside the box.
• Understanding or willingness to learn about enterprise cybersecurity buyers and channels.
• Ability to collaborate across business units, supporting Regional Sales Leaders in EMEA.
• Thrives in a fast-paced, results-driven environment.
• Strong interpersonal and communication skills.
• Dedication, accountability, and a desire for success.
• Positive attitude, outgoing demeanor, and willingness to take risks.

Benefits include 25 days annual leave, additional holidays based on service, growth shares, pension schemes, work overseas opportunities, private health, wellness programs, flexible working, and various discounts and rewards.