Field Based Sales Manager

Sykes Cottages; Chester; Hybrid; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Annual bonus scheme

33 days holiday + long service extra

Birthday day off

Pension scheme

On-site gym and parking

Employee savings scheme

Health cash plan & life assurance

Job summary

Sykes Cottages, part of Forge Holiday Group, is seeking a Field Based Sales Manager to lead and develop our network of self-employed Property Consultants across the UK. You will drive sales performance, owner acquisition and sustainable growth from the Chester Head Office, with travel nationwide.

As a sales leader, you’ll coach teams, manage pipelines, overcome objections, negotiate with property owners and partner with Product, Technology and Data teams to enhance processes and AI-enabled

Qualifications

• Proven experience leading a field-based sales team against a quota.
• Experience managing end-to-end commercial pipeline and forecasting.
• Background in business development or partnerships with sales impact.
• Strong commercial acumen and results-driven mindset.
• Experience coaching teams to improve performance and conversion.
• Excellent negotiation and stakeholder engagement skills.

Responsibilities

• Lead, coach and support a network of self-employed Property Consultants across the UK.
• Drive sales performance against targets, monitoring individual and team results.
• Manage and analyse the sales pipeline to identify opportunities, risks and improvements.
• Coach consultants through live opportunities, overcoming objections and negotiating with owners.
• Support consultants through the contract process with prospective owners.
• Identify ways to improve conversion, owner acquisition and customer experience.
• Analyze consultant performance on weekly and monthly bases.
• Identify opportunities to increase revenue and improve commercial performance.
• Build networks of referral contacts to support lead generation.
• Research and develop target lists to identify new owner acquisition opportunities.
• Attend national events to support lead generation.
• Monitor trends in the holiday lettings market and share insights.

Skills

Field-based sales leadership

End-to-end pipeline management

Business development experience

Commercial acumen

Coaching salespeople

Negotiation skills

Tools

SAP Concur

Job description

Shape the Future of Owner Acquisition as Field Based Sales Manager

At Sykes Cottages, part of Forge Holiday Group, we're building an AI-enabled business where technology, data and innovation help us create exceptional experiences for guests and property owners alike.

We're now looking for a Field Based Sales Manager to lead and develop our network of self-employed Property Consultants across the UK, driving sales performance, owner acquisition and sustainable growth.

This is a high-impact role at the heart of our Property Onboarding team. You'll combine sales leadership, commercial coaching, pipeline management and stakeholder engagement to help our Property Consultants convert more opportunities, improve productivity and deliver against ambitious growth targets.

You'll combine sales leadership, commercial coaching, pipeline management and stakeholder engagement to help our Property Consultants convert more opportunities, improve productivity and deliver against ambitious growth targets.

What we’re offering:

• Salary: £40,000 - £45,000 DOE plus car allowance
• Location: Chester Head Office with flexibility to travel nationwide
• Team: Property Onboarding
• Reports to: Senior Manager – Portfolio Onboarding
• Hours: Monday to Friday, 09:00-17:30, with occasional weekend work
• Culture: Commercial, collaborative, growth-focused and AI-enabled

The Opportunity:

As Field Based Sales Manager, you'll be responsible for supporting and developing our self-employed Property Consultants who are based across the UK.

You'll act as a sales coach and strategic business partner, helping consultants manage their pipelines, improve conversion, overcome objections, negotiate effectively and ultimately increase the acquisition of new property owners.

You'll combine performance management, data analysis, commercial insight and coaching to ensure our Property Consultants are consistently delivering against expectations and contributing to our growth ambitions.

As Sykes continues to embed an AI operating model, you'll also play an important role in challenging existing ways of working and identifying opportunities to use technology, automation and AI to improve efficiency, capture better data and allow our teams to spend more time on high-value owner interactions.

What You’ll Be Doing:

• Lead, coach and support a network of self-employed Property Consultants across the UK.
• Drive sales performance against targets, monitoring individual and team performance.
• Manage and analyse the sales pipeline to identify opportunities, risks and areas for improvement.
• Coach Property Consultants through live sales opportunities, including overcoming objections and negotiating with potential owners.
• Support consultants in guiding prospective owners through the contract process.
• Identify opportunities to improve conversion, owner acquisition and customer experience.
• Analyse Property Consultant performance on a weekly and monthly basis.
• Identify opportunities to increase revenue and improve commercial performance.
• Build and develop networks of referral contacts to support lead generation.
• Research and develop target lists to identify new owner acquisition opportunities.
• Attend national events and other activities to support lead generation.
• Monitor trends and developments within the holiday lettings market and share insight with the wider business.
• Work collaboratively with Product, Technology, Data and other teams to improve sales processes and proposition.
• Identify opportunities for automation, AI and process simplification across the sales journey.
• Help improve the way data is captured and used from the initial contact with potential property owners.
• Act as a strategic link between Property Consultants and the wider business.
• Contribute to continuous improvement initiatives that increase productivity, efficiency and value creation.

What You’ll Bring:

• Proven experience managing a field-based sales team against a sales quota.
• Strong experience of end-to-end commercial pipeline management.
• Previous experience in business development, sales development and/or partnership development.
• Strong commercial acumen and a clear focus on achieving sales targets.
• Experience coaching and developing salespeople to improve performance and conversion.
• Strong negotiation skills and confidence supporting live sales opportunities.
• Excellent written and verbal communication skills.
• Experience managing remote or geographically dispersed teams.
• Confidence presenting to internal and external stakeholders.
• Flexibility and willingness to travel to meetings and events nationwide.
• A proactive, growth-focused mindset with the ability to identify opportunities and turn them into action.

It would be great if you also have experience with:

• The holiday lettings, property or hospitality sector.
• Working with property owners or other B2C/B2B2C customer groups.
• Sales environments where technology and data are used to improve performance.
• SAP Concur.
• Implementing AI or agentic workflows to drive efficiency within a sales environment.
• Working collaboratively with Product, Technology and Data teams.

What We Offer

• Annual bonus scheme based on company performance
• 33 days’ holiday(including bank holidays), plus up to 5 extra with long service.
• Option to purchase extra holiday days if you wish.
• A day off for your birthday
• 2 volunteering days per year.
• Access toSpark, our health and wellbeing platform
• Health cash plan & life assurance.
• Enhanced parental leave (24 weeks maternity, 3 weeks paternity at full pay).
• Discounted and last-minute stays at Forest Holidays and Sykes Cottages for you, your friends & family.
• Pension scheme with employer contributions
• Training & development opportunities.
• On-site gym and parking at Chester HQ (near train station).
• Employee savings scheme
• Long service awards and company events

Inclusion & Belonging:

We believe our strength comes from diverse perspectives and experiences. We encourage everyone to bring their authentic self to work, and we actively welcome applicants from all backgrounds. If you need adjustments during the recruitment process, our team will be happy to help.