Licensing Executive, Consumer Products

Formula One Management; Greater London; On-site; GBP 42,000 - 56,000; Full time

Benefits offered by this job

Private Healthcare

Dental Care

Grand Prix paddock passes

Enhanced parental leave

Staff shuttle service

Healthy snacks

Subsidised canteen

25 days annual leave + 8 bank holidays

Job summary

Formula One Management is seeking a Licensing Executive within the Licensing & Gaming department to drive commercial upside and engage fans with F1 through strong product and brand partners. You will support licensees, manage key relationships, and help develop new licensee opportunities across multiple product categories.

In this role you will liaise with F1 teams and internal stakeholders to maximize opportunities, monitor performance, and deliver growth while maintaining the highest standards

Qualifications

• Bachelor's degree or equivalent required.
• Experience in brand licensing or consumer products is desirable.
• Strong understanding of licensing ecosystems in sports, entertainment, or lifestyle industries.

Responsibilities

• Support development of the licensing programme to drive fan engagement and revenue growth.
• Manage key licensees across consumer products including approvals, launches, and financial reporting.
• Develop understanding of partner delivery timelines, objectives, growth strategies and KPIs.
• Assist in securing new partnerships and renewals through market research.
• Support administrative duties for the CP team and maintain trackers and order processing.
• Collaborate with Marketing to identify fan engagement opportunities and measure outcomes.
• Coordinate product development from artwork to production samples across categories.
• Prepare presentations and collateral to monitor licensee performance for stakeholders.
• Stay up-to-date with industry developments and best practices.

Skills

Relationship management

Attention to detail

Commercial acumen

Independent proactive sourcing

People skills

Education

Bachelor's degree or equivalent

Job description

Are you ready to make your mark in the world of Formula 1?

At Formula 1, we are passionate about delivering the world's greatest sports and entertainment spectacle leaving a positive legacy wherever we race. Innovation has always been at the heart of what we do ever since our first Grand Prix in 1950. Now, more than 75 years on, the sport remains a pioneer, developing technologies that have made a significant impact on society beyond the track.

Everything you see on screen or at an event comes via our passionate and dedicated people. Whether its engineering, broadcast, legal, logistics, security, event management, commercial, media rights, marketing, or communications there is always a talented team working to maximise the potential of the sport.

Role Overview:

The Licensing Executive will sit in the Licensing & Gaming department to drive commercial upside and engage fans with Formula 1, through strong product and brand partners. This will involve supporting all partnerships within Formula 1's existing Consumer Product licensing portfolio, including being the account lead for some licensees as well as supporting with new licensee development, in line with business objectives. Assist in the account management of key consumer product licensees, across a wide array of categories, including, but not limited to, gaming equipment, toys & collectibles, apparel & accessories, personal care and publishing. Work with internal departments to better support licensees and ensure we can deliver revenue growth through those licensees. Liaise with F1 teams and other external stakeholders to support the licensing programme and maximise opportunities.

Main Duties and Responsibilities:

• Support the development of the Licensing programme to deliver key objectives in fan engagement and revenue growth.
• Support the management of key licensees across consumer products, including product approvals, product launches, financial reporting and logistics, developing key partner relations to support continued growth.
• Develop a deep understanding of partner delivery timelines, commercial objectives, growth strategies and KPIs.
• Support the wider team in agreeing new partnerships and renewals through category research.
• Contribute to administrative responsibilities for the CP team including, upkeep of the Licensee/Prospect tracker, salesforce, processing of internal and external F1 product orders and other ad-hoc requests.
• Work with team and the internal Marketing team to identify fan engagement opportunities that promote licensed product, tracking and monitoring their performance and success.
• Coordinate product development and approvals with internal teams to manage product development from artwork through to final production samples for a wide array of categories.
• Produce presentations and other collateral that help the wider team monitor licensee performance as well as to present to prospects.
• Remain up to date with the latest industry developments and best practices and support in category deep-dives when required.
• Build and maintain strong relationships with partners and stakeholders.

What Are We Looking For?

Personal qualities

• Excellent relationship management skills.
• Strong attention to detail.
• Commercially minded.
• Able to work independently and proactively to source new opportunities for licensees.
• Natural people skills with a high level of empathy and the ability to engage with a range of internal and external stakeholders.

Experience

• Experience in the brand licensing industry, ideally working on consumer products is desirable.

Qualifications

• Bachelor's degree or equivalent.

Knowledge & Skills

• A solid understanding of the licensing ecosystem, ideally within the sports, entertainment, or lifestyle industries
• Strong awareness of commercial partnership structures and licensing business models, with the ability to apply this knowledge in a commercial environment.

Why join the force behind the sport?

Joining F1 means becoming part of a team that values innovation, collaboration and personal growth. We offer a dynamic work environment where ideas are heard, and employee contributions truly make an impact. We seek to recruit, develop, and retain the most talented people to play their role in accelerating the future of the sport. As a member of the F1 team, you will be able to access our amazing benefits:

• Private Healthcare scheme
• Dental Care
• 4 x Grand Prix Paddock passes per season
• Enhanced maternity/paternity leave and other family planning policies
• A free staff shuttle service running to and from surrounding trains stations near to Biggin Hill
• Free healthy snacks in our offices
• Subsidised canteen in Biggin Hill, serving breakfast and lunch
• 25 days annual leave and 8 Bank Holiday days,