Eye-Care Brand Manager: Growth & Strategy Lead

Force Recruitment and Outsourcing; England; On-site; GBP 60,000 - 90,000; Full time

Benefits offered by this job

Ownership of growing brand

Collaborative entrepreneurial culture

Exposure across UK & Ireland

Job summary

Force Recruitment and Outsourcing partners with a growing consumer health business to appoint an ambitious Brand Manager for an eye-care nutraceutical portfolio in the UK and Ireland.

You will translate consumer, practitioner and scientific insights into compelling brand strategies, optimise campaigns and drive trial, repeat purchase and category growth across channels including pharmacy, optical and e‑commerce. Strong regulatory awareness and cross‑functional collaboration are essential.

Qualifications

• 4+ years' brand or product marketing experience in consumer healthcare or related fields.
• Experience managing a brand or portfolio with commercial responsibility.
• Experience developing and executing integrated marketing campaigns.
• Strong understanding of consumer insight, segmentation and positioning.
• Experience cross-functional collaboration with Sales, Regulatory, Scientific/Medical teams.
• Strong analytical and commercial skills.
• Experience managing budgets and measuring marketing ROI.
• Excellent written and verbal communication skills.
• Strong project management and organisational skills.
• Experience within eye care, ophthalmology, optometry, pharmacy or healthy ageing.
• Experience marketing food supplements or nutraceuticals.
• Experience working with healthcare professionals.
• Experience across both Ireland and UK markets.
• Degree in Marketing, Business, Science, Nutrition, Pharmacy or a related discipline.
• CIM or equivalent marketing qualification.

Responsibilities

• Own the annual brand strategy and marketing plan for eye-care portfolio in Ireland and the UK.
• Develop brand positioning, consumer propositions, messaging architecture and brand guidelines.
• Identify growth opportunities through market, consumer, competitor and category analysis.
• Translate consumer insights and market trends into actionable brand initiatives.
• Develop annual brand plans, budgets, forecasts and commercial objectives.
• Establish clear KPIs and measure brand performance against agreed objectives.
• Lead the positioning and lifecycle management of existing eye-care products.
• Identify opportunities for new products, line extensions, pack formats and innovation.
• Develop business cases for new product opportunities with cross-functional teams.
• Manage product launches from concept to market execution.
• Ensure portfolio remains differentiated and competitive.
• Develop integrated campaigns across digital, social, content, PR, e-commerce, retail and healthcare channels.
• Define target audiences and consumer journeys across awareness, education, consideration and conversion.
• Develop educational content around eye health, nutrition and healthy ageing.
• Work with agencies and internal teams to deliver high-quality creative assets and campaigns.
• Develop e-commerce and digital marketing initiatives to drive acquisition and repeat purchase.
• Use consumer insight and data to optimise marketing activity.

Skills

Brand management

Consumer insights

Strategic planning

Regulatory awareness

Budget management

Cross-functional collaboration

Analytics

Project management

Eye care / nutraceuticals experience

Health marketing

Education

Degree in Marketing/Business/Science/Nutrition/Pharmacy

CIM or equivalent marketing qualification

Job description

Force Recruitment and Outsourcing partners with a growing consumer health business to appoint an ambitious Brand Manager for an eye-care nutraceutical portfolio in the UK and Ireland.

You will translate consumer, practitioner and scientific insights into compelling brand strategies, optimise campaigns and drive trial, repeat purchase and category growth across channels including pharmacy, optical and e‑commerce. Strong regulatory awareness and cross‑functional collaboration are essential.