Brand Manager

Force; Banbury; On-site; GBP 60,000 - 80,000; Full time

Job summary

Force is seeking a Brand Manager for Eye Care to lead the UK and Ireland portfolio with a strong focus on strategy, execution and growth. The role blends science, consumer marketing and professional engagement to build a differentiated eye-care brand.

You will work closely with Sales, Regulatory and Medical teams to translate insights into compelling campaigns, launches and lifecycle management across two key markets.

Qualifications

• 4+ years brand or product marketing experience.
• Experience managing a brand or portfolio with commercial responsibility.
• Experience developing and executing integrated marketing campaigns.
• Strong understanding of consumer insight, segmentation and positioning.
• Experience working with Sales, Regulatory, Scientific/Medical teams and external agencies.
• Strong analytical and commercial skills.
• Experience managing budgets and measuring marketing ROI.
• Excellent written and verbal communication skills.
• Strong project management and organisational skills.

Responsibilities

• Own the annual brand strategy and marketing plan for the eye-care portfolio across Ireland and the UK.
• Develop brand positioning, consumer propositions, messaging architecture and brand guidelines.
• Identify growth opportunities through market, consumer, competitor and category analysis.
• Translate consumer insights and market trends into actionable brand initiatives.
• Develop annual brand plans, budgets, forecasts and commercial objectives.
• Establish KPIs and measure brand performance against objectives.
• Lead the positioning and lifecycle management of existing eye-care products.
• Identify opportunities for new products, line extensions and innovation.
• Develop business cases for new product opportunities with cross-functional teams.
• Manage product launches from concept to market execution.
• Develop integrated campaigns across digital, content, PR, e-commerce and healthcare channels.
• Define target audiences and consumer journeys across awareness to conversion.

Skills

Brand marketing

Campaign management

Cross-functional collaboration

Budget management

Market analysis

Education

Marketing degree

CIM or equivalent

Job description

Brand Manager – Eye Care

Location: UK / Ireland
Function: Marketing
Reporting to: General Manager
Market: United Kingdom & Ireland
Sector: Nutraceuticals / Consumer Health / Eye Care

About the Company

We’re working with an innovative and growing consumer health business specialising in science-led nutraceutical and eye-care solutions.

With a strong focus on research, product quality and consumer wellbeing, the organisation develops specialist nutritional products designed to support eye health and healthy ageing. The business operates across international markets and combines scientific expertise with a consumer-focused approach to brand development.

As the company continues to grow its presence across the UK and Ireland, we are looking for an ambitious marketer to play a key role in shaping and accelerating the next stage of growth.

About the Role

We are seeking an ambitious, commercially focused Brand Manager to lead the development and growth of an eye-care nutraceutical portfolio across Ireland and the UK.

This is an exciting opportunity for an experienced marketer who combines strategic brand thinking with strong commercial execution. You will translate consumer, customer and scientific insights into compelling brand strategies, propositions and marketing programmes that build awareness, drive recommendation and trial, encourage repeat purchase and ultimately deliver category growth.

You’ll have a genuine interest in health, wellness, nutrition and eye care, and be comfortable working at the intersection of science, consumer marketing, healthcare professional engagement and commercial performance.

Working closely with Sales, Medical/Scientific Affairs, Regulatory, Operations and external agencies, you will help build a distinctive, trusted and commercially successful eye-care brand across two important markets.

Key Responsibilities:

Brand Strategy & Planning

• Own the annual brand strategy and marketing plan for the eye-care portfolio across Ireland and the UK.

• Develop clear brand positioning, consumer propositions, messaging architecture and brand guidelines.

• Identify growth opportunities through market, consumer, competitor and category analysis.

• Translate consumer insights and market trends into actionable brand initiatives.

• Develop annual brand plans, budgets, forecasts and commercial objectives.

• Establish clear KPIs and measure brand performance against agreed objectives.

Portfolio & Product Management

• Lead the positioning and lifecycle management of existing eye-care products.

• Identify opportunities for new products, line extensions, pack formats and innovation.

• Develop business cases for new product opportunities in partnership with commercial, scientific and operational teams.

• Manage product launches from concept through to market execution.

• Ensure the portfolio remains differentiated, relevant and competitive.

Consumer & Customer Marketing

• Develop integrated campaigns across digital, social, content, PR, e-commerce, retail and healthcare professional channels.

• Define target audiences and develop consumer journeys across awareness, education, consideration and conversion.

• Develop compelling educational content around eye health, nutrition and healthy ageing.

• Work with agencies and internal teams to deliver high-quality creative assets and campaigns.

• Develop e-commerce and digital marketing initiatives to drive acquisition and repeat purchase.

• Use consumer insight and data to continually optimise marketing activity.

Healthcare Professional Engagement

• Develop marketing programmes to support engagement with relevant healthcare professionals, including optometrists, pharmacists and other appropriate professional audiences.

• Work closely with scientific and medical colleagues to translate credible scientific evidence into clear, accessible communications.

• Develop professional education and point-of-sale materials where appropriate.

• Build understanding of the role of nutrition and supplementation within the wider eye-health category.

Commercial & Customer Development

• Partner closely with Sales and Commercial teams to develop customer-specific marketing plans.

• Support key account presentations, customer meetings and commercial negotiations where appropriate.

• Develop channel strategies across pharmacy, optical, grocery, specialist health and e-commerce.

• Analyse sales, distribution, pricing, promotional and market data to identify growth opportunities.

• Track ROI and the commercial effectiveness of marketing investment.

Regulatory & Scientific Compliance

Given the nature of the category, strong regulatory awareness is essential.

• Ensure brand communications, packaging, advertising and promotional materials are developed within applicable Irish and UK regulatory frameworks.

• Work closely with Regulatory and Scientific Affairs to ensure product and marketing claims are appropriately substantiated and authorised.

• Maintain an up-to-date understanding of relevant nutrition and health-claims legislation and its implications for brand strategy.

• Ensure marketing activity is responsible and does not make inappropriate medicinal or disease-treatment claims for food supplements.

• Understand the differing regulatory considerations across Ireland, Great Britain and Northern Ireland.

Market & Competitive Intelligence

• Monitor the eye-care, nutraceutical, supplement and consumer-health markets.

• Track competitor positioning, innovation, pricing, promotional activity and communications.

• Identify emerging consumer trends and unmet needs.

• Produce regular market and brand performance reports for senior management.

Key Deliverables:

You will be accountable for delivering:

• Annual brand strategy and marketing plan

• Brand positioning and messaging

• Annual marketing budget and effective budget management

• New product launch plans

• Integrated consumer campaigns

• Healthcare professional engagement programmes

• Packaging and communication development

• Market and competitor analysis

• Brand performance reporting

• Consumer acquisition and retention initiatives

• Revenue, market share and profitability growth

About You:

Essential Experience

• 4+ years' brand or product marketing experience, ideally within consumer healthcare, nutraceuticals, pharmaceuticals, FMCG or wellness.

• Proven experience managing a brand or portfolio with commercial responsibility.

• Experience developing and executing integrated marketing campaigns.

• Strong understanding of consumer insight, segmentation and positioning.

• Experience working cross-functionally with Sales, Regulatory, Scientific/Medical teams and external agencies.

• Strong analytical and commercial skills.

• Experience managing budgets and measuring marketing ROI.

• Excellent written and verbal communication skills.

• Strong project management and organisational skills.

Desirable Experience

• Experience within eye care, ophthalmology, optometry, pharmacy or healthy ageing.

• Experience marketing food supplements or nutraceuticals.

• Experience working with healthcare professionals.

• Experience across both Ireland and UK markets.

• Degree in Marketing, Business, Science, Nutrition, Pharmacy or a related discipline.

• CIM or equivalent marketing qualification.

Personal Profile

We’re looking for someone who is:

• Commercially driven – understands that great marketing needs to translate into tangible business growth.

• Consumer focused – able to understand consumer needs and turn insight into compelling propositions.

• Scientifically curious – comfortable engaging with scientific evidence and translating it into accessible, meaningful communication.

• Regulatorily aware – understands the importance of compliant and responsible health communication.

• Entrepreneurial – proactive, hands-on and comfortable identifying opportunities and turning ideas into action.

• Analytical – able to interpret market, consumer and sales data and translate insight into action.

• Collaborative – confident working across functions and influencing colleagues and partners.

• Creative – capable of developing distinctive ideas in a category where credibility and trust are essential.

• Highly organised – able to manage multiple projects, agencies and stakeholders while maintaining a high standard of execution.

How Success Will Be Measured:

Success in the role will be measured through a combination of:

• Sales and revenue growth

• Market share and category growth

• Brand awareness and consideration

• Consumer acquisition and repeat purchase

• Distribution and customer performance

• E-commerce performance

• New product launch performance

• Marketing ROI

• Healthcare professional engagement

• Quality and effectiveness of brand communications

• Delivery of the annual brand plan and budget

What’s on Offer:

• The opportunity to take ownership of a growing eye-care brand within an expanding health and wellness category.

• Significant exposure across both the UK and Ireland.

• The opportunity to shape brand strategy, innovation and commercial growth.

• A collaborative and entrepreneurial working environment.

• The chance to work at the intersection of science, nutrition, consumer health and marketing.

• Competitive salary and benefits package, commensurate with experience.

The Opportunity:

This is an opportunity for a marketer who wants to do more than simply manage campaigns.

You’ll have the scope to shape the direction of an eye-care brand, identify new growth opportunities, influence product development and build a trusted consumer-health proposition across the UK and Ireland.

If you’re a commercially minded Brand Manager with a passion for health, science and consumer marketing, this could be an excellent opportunity to make a real impact within a growing international business.